Marketing for Therapists: A Handbook for Success in Managed Care (Jossey-Bass Managed Behavioral Healthcare Library)

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9780787902070: Marketing for Therapists: A Handbook for Success in Managed Care (Jossey-Bass Managed Behavioral Healthcare Library)
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A Volume in the Jossey-Bass Managed Behavioral Healthcare Library

The first book of its kind, this essential resource helps therapists survive and thrive in today's rapidly changing health care environment. Full of nuts-and-bolts information in easy-to-understand language, this is a practical resource for effectively marketing behavioral care services.

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From the Back Cover:

The first book of its kind, Marketing for Therapists is an essential resource that will allow therapists to survive, and thrive, in today's rapidly changing health care environment. The expert contributors apply proven marketing concepts and techniques to clinical therapeutic practice. They offer sound advice for creating an effective and ethical marketing strategy?and provide step-by-step guidance for tasks such as determining marketing goals, creating a marketing plan, contracting with managed care organizations, using guidelines for pricing professional services, and managing the plan once it is in place. Full of nuts-and-bolts information in easy-to-understand language, this volume is a practical resource for effectively marketing behavioral care services.

About the Author:

JERI DAVIS is a national marketing consultant. She is managed care consultant for the American Mental Health Counselors Association and is a frequent speaker and trainer for the Institute for Behavioral Healthcare, the National Community Mental Healthcare Council, the National Association of Psychiatric Health Care Systems, and the American Hospital Association.

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Published by Jossey-Bass (1996)
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