The Market Value Process: Bridging Customer & Shareholder Value - Hardcover

Cleland, Alan S.; Bruno, Albert V.

Hardcover

ISBN 10: 0787902756 ISBN 13: 9780787902759

Publisher: Jossey-Bass, 1996

Synopsis

Discover a unique, cross-functional approach to developingstrategy

Earn the loyalty of your customers and the allegiance of yourshareholders at the same time. The Market Value Process provides agroundbreaking, practical approach to linking customer andshareholder value in a marketplace where price-cutting is king. Itdetails a twelve-step framework for determining how well customerneeds are being met, building strategies for meeting those needs,and ensuring those strategies create enough customer andshareholder value to work successfully. With new thoughts on topicssuch as teamwork and core competencies, this book defines a generalmanagement and financial approach to strategy building everyexecutive should consider.

About this title

From the Back Cover:

Earn the loyalty of your customers and the allegiance of your shareholders at the same time. The Market Value Process provides a groundbreaking, practical approach to linking customer and shareholder value in a marketplace where price-cutting is king. It details a twelve-step framework for determining how well customer needs are being met, building strategies for meeting those needs, and ensuring those strategies create enough customer and shareholder value to work successfully. With new thoughts on topics such as teamwork and core competencies, this book defines a general management and financial approach to strategy building every executive should consider.

About the Author:

Alan S. Cleland and Albert V. Bruno are the authors of The Market Value Process: Bridging Customer & Shareholder Value, published by Wiley.

About this edition

• Publisher: Jossey-Bass
• Publication date: 1996
• ISBN 10: 0787902756
• ISBN 13: 9780787902759
• Binding: Hardcover
• Edition number: 1
• Number of pages: 272