Corporate Comeback: The Story of Renewal and Transformation at National Semiconductor (Jossey-Bass Business & Management Series) - Hardcover

Miles, Robert H.

9780787903220: Corporate Comeback: The Story of Renewal and Transformation at National Semiconductor (Jossey-Bass Business & Management Series)

Hardcover

ISBN 10: 0787903221 ISBN 13: 9780787903220

Publisher: Jossey-Bass, 1996

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Embark on a journey of historic transformation

Consultant Robert Miles' riveting account of one of business' legendary comebacks is a must for any business leader who intends to be competitive in the 21st century. In recounting his efforts assisting National Semiconductor's chairman and CEO stage the era's most stunning transformation, Miles articulates a winning framework that has evolved since his early career in developing transformational leaders at the Harvard Business School some 20 years ago. The powerful lessons of success he shares can help leaders avoid the costly results of trial and error, and face today's challenges armed with crucial insight and experience.

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Review:

In 1990, National Semiconductor carried just three days of cash reserves and seemed headed toward a certain crash; five years later, it had not only survived but was being widely praised as "Silicon Valley's Comeback Company." In Corporate Comeback, Robert Miles, who helped engineer the remarkable transformation, details how it came about and what lessons others can take from it. The first chapter alone provides more information on initiating corporate change than many books offer in their entirety.

From the Inside Flap:

Consultant Robert Mile's riveting account of one of business' legAndary comebacks is a must for any business leader who intAnds to be competitive in the 21st century. In recounting his efforts assisting National Semiconductor's chairman and CEO stage the era's most stunning transformation, Miles articulates a winning framework that has evolved since his early career in developing transformational leaders at the Harvard Business School some 20 years ago. The powerful lessons of success he shares can help leaders avoid the costly results of trial and error, and face today's challenges armed with crucial insight and experience.

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