The definitive guide to successful corporate transformation
?The framework Bob Miles illustrates in his new book has been the key tool Symantec has used to start the shift from being a technology-driven to a customer-driven company. Business leaders facing a variety of corporate transformation challenges will benefit from this important executive briefing.? -- Gordon E. Eubanks, Jr., chief executive officer, Symantec Corporation
The distillation of a stellar twenty-year career, Leading Corporate Transformation is consultant Robert Miles's reply to executives who want to be able to rise to the most pervasive challenge facing them today: how to achieve fundamental transformation without exposing the organization to unacceptable risk. Here, in the form of an executive briefing, are the expert guidance and tools you need to meet a variety of corporate transformation challenges, whether you are trying to reposition a successful company, revitalize a failing one, merge different businesses and cultures, or manage a leadership succession process. These insights are relevant not only for senior executives, but also for managers at all levels of an organization undergoing fundamental transformation. If you are a leader who must effect organizational change, you will want to keep this book close at hand.
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ROBERT H. MILES, President of Corporate Transformation Resources, is a leading consultant and executive speaker in the areas of corporate transformation and executive leadership. Over the past two decades, he has been intensively involved in shaping some of the world's most important business transformations. He is the author of several books on the subject.
Miles was a charter faculty member at the Yale School of Organization and Management, a faculty innovator at Harvard Business School, and a frequent lecturer at the Stanford Executive Institute. He also served as Hopkins Professor and dean of the faculty of the Goizueta Business School at Emory University during its recent period of fundamental transformation, and also as Chairman of the Organization and Management Theory Division of the national Academy of Management and on the Editorial Boards of Management Science and Administrative Science Quarterly. In addition he has been and Advisory Board member of the Organizational Effectiveness Division of The Conference Board and of the U.S. Department of Energy.
His latest work is Robert H. Miles and Michael T. Kanazawa, BIG Ideas to BIG Results: Leading Corporate Transformation in a Disruptive World (Second Edition, Pearson, 2016). For more information about his work search CorpTransform.com.
Leading Corporate Transformation is an ?executive briefing? for the corporate leader who wants to apply the same winning approach developed by Robert Miles and used in the extraordinary transformations of some of the nation's top corporations. If you are an executive who must guide an organization through large-scale transformation, including repositionings, revitalizations, and mergers, this book will become a well-thumbed reference.
The distillation of a stellar twenty-year career, Leading Corporate Transformation is consultant Robert Miles's reply to executives who want to be able to rise to the most pervasive challenge facing them today: how to achieve fundamental transformation without exposing the organization to unacceptable risk. Here, in the form of an executive briefing, are the expert guidance and tools you need to meet a variety of corporate transformation challenges, whether you are trying to reposition a successful company, revitalize a failing one, merge different businesses and cultures, or manage a leadership succession process. These insights are relevant not only for senior executives, but also for leaders at all levels of an organization undergoing fundamental transformation. By sharing success stories from his professional experiences ― the ones in which his detailed framework for large-scale transformation was used ― Miles shows how you can:? Decipher the initial conditions required to launch and accelerate transformation? Generate a strategic vision and business success model.? Align your organization and your people along the critical path.? Advance a process architecture for keeping everything on trackIf you are a leader ― at any organizational level ― who must effect fundamental change, you will want to keep this book close at hand.
Although critics have referred to the corporate transformation movement as simply the current management fad, Miles has had success with it. He was on the management team that helped turn around National Semiconductor, and he has written about that experience in Corporate Comeback (1996). Here he looks at four different transformation challenges as he describes his experiences in helping revitalize not only National Semiconductor but also Norrell Corporation, Southern Company, and the PGA Tour. In an introduction that takes the form of an executive briefing, Miles explains that such changes "demand" a transformational leader, and that they require enormous energy and must be "vision led," system based, and comprehensively implemented. David Rouse
Miles, a well-known consultant and author (Corporate Comeback, LJ 11/1/96), has created a clear, useful, much-needed guide to corporate transformations. Part 1, an expansion of the issues raised in Chapter 1, of Corporate Comeback, details the four basic elements for leading a corporate transformation?generating energy and support for the transformation, developing a vision, aligning the internal organization to support that vision, and creating a process architecture to carry it out. This information, by far the most useful here, is sorely lacking in similar books. Part 2 recounts how this general framework was successfully adopted by four companies?Southern Company, National Semiconductor, Norrell Corporation, and PGA Tour. A detailed appendix on the strategic visioning process is worth the price of the book alone. Recommended for academic and large public libraries.?Michael R. Leach, Harvard Univ., Cambridge, Mass.
Copyright 1997 Reed Business Information, Inc.
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