Winning in the Women's Health Care Marketplace: A Comprehensive Plan for Health Care Strategists

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9780787944445: Winning in the Women's Health Care Marketplace: A Comprehensive Plan for Health Care Strategists
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Overwhelmingly, women are responsible for deciding how America's health care dollars are spent. If health care providers are to succeed in the coming years, they must meet the challenge of satisfying the needs of this powerful market. Written by an exceptional panel of experts in women's health, Winning in the Women's Health Care Marketplace synthesizes the nation's best strategies and practices for creating a health program that will capture the attention and loyalty of the emerging women's market.

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Industry surveys indicate that women are responsible for at least75 percent of the nation's consumer health care decisions. Americanwomen hold the power in determining how their family's health caredollars are spent. And, as their life expectancy continues tooutdistance men's, women will purchase many more years of healthcare services than their male counterparts.

Sponsored by the National Association for Women's Health,Winning in the Women's Health Care Marketplace outlines asystematic approach for creating a powerful health program thatwill capture the attention and loyalty of the emerging women'smarket. This comprehensive resource is a synthesis of the nation'sbest practices for the responsible and profitable delivery of a newmodel for health care services delivery, one in which the femaleconsumer is a pivot for success. The stellar panel of contributorsoffer a wealth of knowledge and practical strategies in the threecritical areas that impact a woman's choice of health careproviders: 1) education and information 2) convenient diagnosticand clinical services, and 3) sensitive treatment by health careproviders.

Winning in the Women's Health Care Marketplace contains vitalinformation about the fundamentals of retail health care trends andan overview of the market and legislative factors that are puttingthe spotlight on women's health. Including a wide variety of provenmodels for care, including aggressive approaches to preventivemedicine and case management, the book offers an important analysisof the marketing and communication tools needed to link with womenas patients and consumers--as well as a definition of the servicesthat must be in place for a women's health program to succeed. Thisnew model for health services delivery weaves community carenetworks, niche markets, and new marketing approaches into a textthat does not forget the importance of the bottom line as it tapsinto the tremendous power of the women's health caremarketplace.

An A-to-Z approach for creating a health program that willattract and keep women customers

Overwhelmingly, women are responsible for deciding how America'shealth care dollars are spent. If health care providers are tosucceed in the coming years, they must meet the challenge ofsatisfying the needs of this powerful market. Written by anexceptional panel of experts in women's health, Winning in theWomen's Health Care Marketplace synthesizes the nation's beststrategies and practices for creating a health program that willcapture the attention and loyalty of the emerging women'smarket.

"With this book Genie James-the most knowledgeable woman in thecountry on women's health-has hit another home run!" --PamelaMaraldo, Director of Managed Care Programs and joint appointmentwith the School of Nursing and Business, Columbia University, NewYork

"Winning in the Women's Health Care Marketplace offers readersan exceptional return on their investment. Health care leaders,decision makers, and strategists will recognize the value ofintegrating women's health services into existing health systems."--Elizabeth Reich, president, National Association for Women'sHealth

"The next 'big thing' in health care will be the individualhealth care consumer. This book is written for those that want tounderstand and tap into the tremendous power of the femaleconsumer. Genie James gets this revolution just right, offering auseful guide for anyone entering this marketplace." --EdwardO'Neil, Center for the Health Professions, University ofCalifornia, San Francisco

About the Author:

GENIE JAMES is a strategic business development consultant in Nashville, Tennessee. James was formerly Executive Vice President of Managed Care and Marketing for PrinipalCare, Inc. and a Director of the Integration Services Group for Quorum Health Resources, LLC. She is the author of Making Managed Care Work.

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