Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth

3.56 avg rating
( 18 ratings by Goodreads )
 
9780787962555: Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
View all copies of this ISBN edition:
 
 

In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn-- two of the nation's foremost experts on brands-- map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a brand-driven culture within an organization so that building the brand becomes everyone's job.

"synopsis" may belong to another edition of this title.

From the Back Cover:

"Scott Davis and Michael Dunn deliver a clear and realistic road map for developing a powerful brand-driven organization. A must-read for all executives wanting to infuse employees with a passion for building their brand and creating long-term sustainable growth."
-- Donald F. Calhoon, executive vice president, Marketing, Wendy's International, Inc.

"This book does a tremendous job of helping business executives see that business and brand strategy are indeed one and the same."
-- Marc Shmuger, vice chairman, Universal Pictures

"This is a wonderful book for those truly interested in building a company around great brands. A template for the great companies of the future!"
-- Howard Lester, chairman of the board, Williams-Sonoma, Inc.

"Building the Brand-Driven Business allows companies to build powerful brands throughout their organization and across every interaction and touchpoint the brand has with the customers and stakeholders."
-- Yutaka Narita, chairman and CEO, Dentsu, Inc.

"Brand building goes far beyond creating awareness of your name and your customer promise. It is a voyage of building your corporate soul and infectiously communicating it inside and outside the company to all your partners so that your customers truly get what your brand promised. Davis and Dunn successfully bring these ideas to life in this new book."
-- Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

"Thousands of books are written about brand building, but few provide detail on how it's done. Davis and Dunn do a remarkable job of translating the stories of how brand magic occurs."
-- Anna Catalano, chief marketing officer, BP

"Davis and Dunn have given us one of the most holistic views I have seen to date on managing the entire customer-brand relationship. This is a must- read for those who are serious about moving beyond 'traditional' brand-building approaches and into an approach of building deep, loyalty-based customer relationships."
-- Tim Yaggi, senior vice president and general manager, Brand Portfolio Group, Whirlpool Corporation

From the Inside Flap:

"Every time an employee gets to touch a customer or a customer gets to touch the brand, that company gets the opportunity to either reinforce its brand promise or totally denigrate it."

In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn-- two of the nation's foremost experts on brands-- map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a brand-driven culture within an organization so that building the brand becomes everyone's job.

Building the Brand-Driven Business shows how to recognize all of the touchpoints that affect the brand and how to take control of those touchpoints, whether at pre-purchase, during the purchase, or post-purchase.

Filled with illustrative examples and case studies from many of the world's leading brands companies, such as Eastman Kodak, Bell South, General Electric, Xerox, and VISA, Building the Brand-Driven Business clearly demonstrates how to bring a brand to life and increase the bottom line.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

Stock Image

1.

Davis, Scott M.; Dunn, Michael
Published by Jossey-Bass (2002)
ISBN 10: 0787962554 ISBN 13: 9780787962555
New Hardcover Quantity Available: 1
Seller:
Gulf Coast Books
(Memphis, TN, U.S.A.)

Book Description Jossey-Bass, 2002. Hardcover. Condition: New. 0787962554 Ships from Tennessee, usually the same or next day. Seller Inventory # Z0787962554ZN

More information about this seller | Contact this seller

Buy New
US$ 13.60
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

2.

Davis, Scott M.
Published by Wiley-Interscience (2002)
ISBN 10: 0787962554 ISBN 13: 9780787962555
New Hardcover Quantity Available: 1
Seller:
Book Deals
(Lewiston, NY, U.S.A.)

Book Description Wiley-Interscience, 2002. Hardcover. Condition: BRAND NEW. Seller Inventory # 0787962554_abe_bn

More information about this seller | Contact this seller

Buy New
US$ 13.61
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

3.

Davis, Scott M.; Dunn, Michael; Aaker, David A. [Foreword]
Published by Jossey-Bass (2002)
ISBN 10: 0787962554 ISBN 13: 9780787962555
New Hardcover Quantity Available: 1
Seller:
Poverty Hill Books
(Mt. Prospect, IL, U.S.A.)

Book Description Jossey-Bass, 2002. Hardcover. Condition: New. HARDCOVER, BRAND NEW, Perfect Shape, No Black Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!. Seller Inventory # 9035031

More information about this seller | Contact this seller

Buy New
US$ 10.95
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds
Stock Image

4.

Davis, Scott M.; Dunn, Michael; Aaker, David A. [Foreword]
Published by Jossey-Bass (2002)
ISBN 10: 0787962554 ISBN 13: 9780787962555
New Hardcover Quantity Available: 1
Seller:
Poverty Hill Books
(Mt. Prospect, IL, U.S.A.)

Book Description Jossey-Bass, 2002. Hardcover. Condition: New. HARDCOVER, BRAND NEW, Perfect Shape, No Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!. Seller Inventory # 9052868

More information about this seller | Contact this seller

Buy New
US$ 10.95
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds
Stock Image

5.

Davis, Scott M.; Dunn, Michael; Aaker, David A. [Foreword]
Published by Jossey-Bass (2002)
ISBN 10: 0787962554 ISBN 13: 9780787962555
New Hardcover Quantity Available: 1
Seller:
Poverty Hill Books
(Mt. Prospect, IL, U.S.A.)

Book Description Jossey-Bass, 2002. Hardcover. Condition: New. HARDCOVER, BRAND NEW, Perfect Shape, No Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!. Seller Inventory # 9059200

More information about this seller | Contact this seller

Buy New
US$ 10.95
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds
Stock Image

6.

Davis, Scott M.; Dunn, Michael
Published by Jossey-Bass (2002)
ISBN 10: 0787962554 ISBN 13: 9780787962555
New Hardcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)

Book Description Jossey-Bass, 2002. Condition: New. book. Seller Inventory # M0787962554

More information about this seller | Contact this seller

Buy New
US$ 19.42
Convert currency

Add to Basket

Shipping: US$ 4.78
Within U.S.A.
Destination, rates & speeds
Stock Image

7.

Scott M. Davis, Michael Dunn, David A. Aaker (Foreword)
Published by Jossey-Bass (2002)
ISBN 10: 0787962554 ISBN 13: 9780787962555
New Hardcover Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)

Book Description Jossey-Bass, 2002. Hardcover. Condition: New. 1. Seller Inventory # DADAX0787962554

More information about this seller | Contact this seller

Buy New
US$ 23.13
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds