"synopsis" may belong to another edition of this title.
"Griffin has written a practical guide for planning strategies to assure customer loyalty. She uses actual examples to describe whom a company should target, how to find qualified prospects, and how to turn customers into company advocates."
— Library Journal
"Both the front-line salesperson concerned with a single customer and the senior manager responsible for the organization-wide sales and marketing strategy will find Griffin's Profit Generator system a useful process for building a base of consistently profitable customers."
— Quality Digest
"Jill Griffin 'wrote the book' on loyalty tactics with Customer Loyalty: How to Earn It, How to Keep It, now in its second edition."
— Larry Chase's Web Digest for Marketers
"Ms. Griffin deals with a complex subject and comes to a logical conclusion: Loyalty begins and continues with continually satisfied customers."
— J. D. Power III, J. D. Power and Associates
"Customers become loyal advocates to a business one purchase experience at a time. Customer Loyalty clearly outlines the seven steps of a customer affinity and shows how companies can embrace these strategies to build a loyal clientele. These strategies work for any product or service and for any company large or small."
— Beth Summers, vice president, executive and organizational development, Dell Computer Corporation
"Jill 'gets it.' So can you. You don't need a consultant or a new management team. Read Jill's book and execute. Then you will 'get it.'"
— Red McCombs, chairman, McCombs Enterprises, owner, Minnesota Vikings, and cofounder, Clear Channel Communications
"Business only has two jobs: (1) getting new customers and (2) keeping the old ones, and sometimes winning them back. Let the brillance of my friend Jill's book help you to maximize, optimize, and fully realize your opportunities here." --Mark Victor Hansen, coauthor, Chicken Soup for the Soul Series, #1 New York Times best-seller
"Sales people will find Griffin's book interesting, practical, and profitable."-- American Marketing Association
Customer Loyalty Is as Basic to Business Success as Salt and Pepper Is to Dinner
YOU'VE READ ABOUT CUSTOMER LOYALTY in Publishers Weekly, Los Angeles Times, Dallas Morning News, Miami Herald, Kansas City Star, Entrepreneur, Industry Week, Marketing News, Boardroom Reports, Marketing Management, Library Journal, The Selling Advantage, Ideas Magazine, Executive Briefings, Training, Hospitality Upgrade, Direct, Quality Digest, Marketing Tools, Houseware Executive, Journal of Pharmaceutical Management, Discount Merchandiser, TeleProfessional, Nations Bank Business, Modern Jeweler, Furniture Today—now read the new and revised edition of the ground-breaking book that created all the buzz.
"Griffin deftly examines pricing, value, customers' purchasing cycles, positioning and targeting to create repeat purchasers. . . . Readers will profit from the arsenal of tools Griffin provides."
—Publishers Weekly
"Business only has two jobs: (1) getting new customers and (2) keeping the old ones, and sometimes winning them back. Let the brilliance of my friend Jill's book help you to maximize, optimize, and fully realize your opportunities here."
—Mark Victor Hansen, coauthor, Chicken Soup for the Soul Series, #1 New York Times best-seller
"Both the front-line salesperson concerned with a single customer and the senior manager responsible for the organization-wide sales and marketing strategy will find Griffin's Profit Generator system a useful process for building a base of consistently profitable customers."
—Quality Digest
"Jill Griffin 'wrote the book' on loyalty tactics with Customer Loyalty: How to Earn It, How to Keep It, now in its second edition."
—Larry Chase's Web Digest for Marketers
"Ms. Griffin deals with a complex subject and comes to a logical conclusion: Loyalty begins and continues with continually satisfied customers."
—J. D. Power III, J. D. Power and Associates
"Customers become loyal advocates to a business one purchase experience at a time. Customer Loyalty clearly outlines the seven steps of a customer affinity and shows how companies can embrace these strategies to build a loyal clientele. These strategies work for any product or service and for any company large or small."
—Beth Summers, vice president, executive and organizational development, Dell Computer Corporation
"About this title" may belong to another edition of this title.
Shipping:
FREE
Within U.S.A.
Book Description Condition: New. Buy with confidence! Book is in new, never-used condition. Seller Inventory # bk0787963887xvz189zvxnew
Book Description Condition: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!. Seller Inventory # OTF-9780787963880
Book Description Condition: New. Seller Inventory # 628495-n
Book Description Paperback or Softback. Condition: New. Customer Loyalty: How to Earn It, How to Keep It 1.17. Book. Seller Inventory # BBS-9780787963880
Book Description Condition: New. New! This book is in the same immaculate condition as when it was published. Seller Inventory # 353-0787963887-new
Book Description Soft Cover. Condition: new. This item is printed on demand. Seller Inventory # 9780787963880
Book Description Condition: New. Seller Inventory # ABLIING23Feb2416190176674
Book Description Paperback. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_0787963887
Book Description Paperback. Condition: new. Buy for Great customer experience. Seller Inventory # GoldenDragon0787963887
Book Description paperback. Condition: New. Language: ENG. Seller Inventory # 9780787963880