The Social Norms Approach to Preventing School and College Age Substance Abuse: A Handbook for Educators, Counselors, and Clinicians

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9780787964597: The Social Norms Approach to Preventing School and College Age Substance Abuse: A Handbook for Educators, Counselors, and Clinicians
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The Social Norms Approach to Preventing School and College AgeSubstance Abuse offers educators, counselors, and clinicians ahandbook for understanding and implementing a new and highlysuccessful alternative to traditional methods for preventingsubstance abuse among young people. The proven "social norms"approach outlined in this book identifies young people's dramaticmisperceptions about their peer norms and promotes accurate publicreporting of actual positive norms that exist in all studentpopulations. The contributors to this important book are theoriginators, pioneers, and active proponents of this new approach.Many of them have successfully applied the social norms approach insecondary and higher education settings and as a result havepromoted healthier lifestyles among adolescents and young adultsacross the United States.

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As the problem of substance abuse among young people continues toplague our communities— educators, counselors, and cliniciansare hungry for effective approaches to work with studentpopulations. They need proven and effective strategies that makethe best use of time and resources.
The Social Norms Approach to Preventing School and College AgeSubstance Abuse offers educators, counselors, and clinicians ahandbook for understanding and implementing a new and highlysuccessful alternative to traditional methods for preventingsubstance abuse among young people. The proven "social norms"approach outlined in this book identifies young people's dramaticmisperceptions about their peers' norms and promotes accuratepublic reporting of actual positive norms that exist in all studentpopulations. The contributors to this important book are theoriginators, pioneers, and active proponents of this new approach.Many of them have successfully applied the social norms approach insecondary and higher education settings and as a result havepromoted healthier lifestyles among adolescents and young adultsacross the United States.
The Social Norms Approach to Preventing School and College AgeSubstance Abuse includes a wealth of illustrative case examplesand information on a variety of topics, such as

  • Step-by-step implementation of large-scale social normscampaigns in college, secondary school, and communityinitiatives
  • Data that confirm the common misperceptions about peer alcohol,tobacco, and illicit drug use norms, and how revising theseperceptions can reduce substance abuse
  • The use of print, electronic media, and curriculum infusion toreduce problem drinking and tobacco use
  • How to target high-risk groups
  • Building student support for school policies
  • Using the social norms approach to reinforce parentalinvolvement with adolescents
  • Potential applications of the social norms model with otherhealth risk behaviors
The social norms approach examines how phenomena beyond theindividual's personality and personal values are importantdeterminants of behavior and offers information about how theseinfluences can be changed. Among the issues addressed by thecontributors are specific techniques, programs, and field-testedresults of the application of this method in a variety of schooland community settings. The book shows how this approach works withdifferent age groups and reveals the potential for applying asocial norms approach, not only for problem drinking, smoking, andother substance abuse, but also for other areas of prevention work,including hate speech, sexual aggression, and eating disorders.
The Social Norms Approach to Preventing School and College AgeSubstance Abuse is an invaluable resource for those chargedwith the health and well-being of our school age young people.

About the Author:

H. Wesley Perkins, is one of the originators and foremostleaders of the social norms approach to substance abuse preventionand health promotion. Currently he is professor of sociology atHobart and William Smith Colleges in Geneva, New York. Perkins isthe author of dozens of journal articles, is a frequent speaker andconsultant for educators and health professionals working withyouth and young adults, and has been honored with several nationalawards for his work in preventing alcohol and drug abuse incolleges and universities.

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Book Description John Wiley & Sons Inc, United States, 2003. Hardback. Condition: New. Language: English. Brand new Book. The Social Norms Approach to Preventing School and College Age Substance Abuse offers educators, counselors, and clinicians a handbook for understanding and implementing a new and highly successful alternative to traditional methods for preventing substance abuse among young people. The proven "social norms" approach outlined in this book identifies young people's dramatic misperceptions about their peer norms and promotes accurate public reporting of actual positive norms that exist in all student populations. The contributors to this important book are the originators, pioneers, and active proponents of this new approach. Many of them have successfully applied the social norms approach in secondary and higher education settings and as a result have promoted healthier lifestyles among adolescents and young adults across the United States. Seller Inventory # AAH9780787964597

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Book Description John Wiley Sons Inc, United States, 2003. Hardback. Condition: New. Language: English . Brand New Book. The Social Norms Approach to Preventing School and College Age Substance Abuse offers educators, counselors, and clinicians a handbook for understanding and implementing a new and highly successful alternative to traditional methods for preventing substance abuse among young people. The proven social norms approach outlined in this book identifies young people s dramatic misperceptions about their peer norms and promotes accurate public reporting of actual positive norms that exist in all student populations. The contributors to this important book are the originators, pioneers, and active proponents of this new approach. Many of them have successfully applied the social norms approach in secondary and higher education settings and as a result have promoted healthier lifestyles among adolescents and young adults across the United States. Seller Inventory # AAH9780787964597

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