Generating and Sustaining Nonprofit Earned Income: A Guide to Successful Enterprise Strategies

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9780787972387: Generating and Sustaining Nonprofit Earned Income: A Guide to Successful Enterprise Strategies

"Bringing together the best experts in the business, Generating and Sustaining Nonprofit Earned Income offers up critical advice and insights to help even the most experienced social entrepreneurs improve upon enterprise performance; A critical addition to any practitioner resource library."
Jed Emerson, lecturer in business, Stanford Business School and senior fellow, William and Flora Hewlett Foundation, David and Lucile Packard Foundation

"We live in a world that begs for the creation of new models of economic justice and opportunities. This book provides valuable information to support the efforts of nonprofit entrepreneurs to succeed in creating and operating ventures that are both sustainable and replicable while meeting economic and societal needs. Go for it!"
Ben Cohen and Jerry Greenfield, co-founders, Ben & Jerry's

"Nonprofit ventures have few of the traditional supports that are available to other types of organizations. Straddling the for-profit and nonprofit cultures, they inhabit a world not officially recognized, where roadmaps do not exist. Life on the thin strip between one land and another is always a precarious existence, full of trials and tribulations, but also charged with opportunity. This book provides the best thinking to help nonprofits capitalize on that opportunity."
Bill Shore, chairman, Community Wealth Ventures

In collaboration with the Yale School of Management-The Goldman Sachs Foundation Partnership on Nonprofit Ventures, this comprehensive guide identifies best practices for generating a reliable income stream and ultimately reducing nonprofit organizations' dependence on traditional sources of funding. Edited by renowned scholar and consultant Sharon Oster and Cynthia Massarsky and Samantha Beinhacker, deputy directors of The Partnership on Nonprofit Ventures, Generating and Sustaining Nonprofit Earned Income: A Guide to Successful Enterprise Strategies will teach readers sound business planning strategies that can significantly benefit their organization's internal capacity and financial health.

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From the Back Cover:

"This book will provide you with important information on the prerequisites for success, including fit with your organization’s mission and distinctive expertise, a skilled management team, board and staff buy-in, market demand, and many other elements. Whether you are a nonprofit practitioner, academic or student, funder or investor, I believe that this information will help you make the right decision for your organization and give you access to the expertise and knowledge you need to get going."
–From the Foreword by Bill Bradley, former U.S. Senator

Generating and Sustaining Nonprofit Earned Income is the essential hands-on guide for helping your organization achieve greater financial stability through a diversified stream of revenue. In collaboration with the Yale School of Management—The Goldman Sachs Foundation Partnership on Nonprofit Ventures, this important resource identifies best practices for generating a reliable earned income stream and ultimately freeing your organization from excessive dependence on foundations and other donors.

In this book, editors Sharon M. Oster, Cynthia W. Massarsky, and Samantha L. Beinhacker collect the best thinking from the business, nonprofit, and government sectors on how to establish and manage an earned income venture. Generating and Sustaining Nonprofit Earned Income is filled with concrete lessons and sound business strategies that can significantly benefit your organization’s internal capacity and financial health. The book covers a wealth of topics, including:

  • Leadership strategies for managing a nonprofit enterprise
  • Targeting the market and developing a marketing plan
  • Techniques for pricing goods and services
  • Legal and tax considerations
  • Securing financial capital
  • Pitching your venture
  • Forming strategic alliances
  • The fundamentals of implementation
  • Deploying resources effectively
  • Assessing social impact and financial return
  • Taking your venture to the next stage of development

If your organization has done its pre-testing and feasibility analysis and is ready to start operating an earned income venture, this is the book for you.

About the Author:

Sharon M. Oster is the Frederic D. Wolfe Professor of Management and Entrepreneurship and director of the Program on Social Enterprise at the Yale School of Management, and serves as the co-faculty director for the Yale School of Management—The Goldman Sachs Foundation Partnership on Nonprofit Ventures.

Cynthia W. Massarsky is co-deputy director of the Yale School of Management—The Goldman Sachs Foundation Partnership on Nonprofit Ventures, and president of CWM Marketing Group, a consulting firm specializing in enterprise for nonprofit organizations.

Samantha L. Beinhacker is co-deputy director of the Yale School of Management—The Goldman Sachs Foundation Partnership on Nonprofit Ventures and managing partner of Langbaum Associates, a management consulting firm specializing in new business development and organizational capacity building.

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