The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing and Leadership (J-B International Association of Business Communicators)

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9780787980801: The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing and Leadership (J-B International Association of Business Communicators)
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The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of practical knowledge and insights about effective corporate communication and its effect on organizational success. With contributions from the leading experts in organizational, business, and corporate communications, this invaluable resource examines each of the functional areas of organizational communication including internal communication, public relations, marketing, and communication strategy. This important book is written for communicators in organizations of all types—large and small, public and private, for profit and not for profit. The contributors demonstrate how these fields are changing and what the future holds. This edition includes illustrative case studies and information on new topics such as globalization and crosscultural communication, new technologies and employment patterns, corporate responsibility, research measurement and ROI, and the virtual corporation.

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From the Back Cover:

Praise for The IABC Handbook of Organizational Communication

"This is an important new large-scale professional public relations reference work. It contains something for everyone in corporate communications. Its distinctive international flavor, in a rapidly globalizing business world, makes it a user?friendly reference from many cultural perspectives."
—James E. Lukaszewski, ABC, APR, Fellow PRSA, chairman and president,The Lukaszewski Group Inc.

"The IABC Handbook of Organizational Communication is a truly comprehensive and didactical overview that will provide both students and practitioners with the basics of this complex management function. Contents are developed by worldwide-recognized professionals and reflect state-of-the-art knowledge of this field."
—Rose-Marie Losier, managing director, Spanish Association of Communication Directors

"The IABC Handbook of Organizational Communication makes a quantum leap from its predecessor editions by broadening the scope of topics covered, bringing in the expertise of forty-six chapter contributors, and creating a book that is both textbook ready for the classroom and an excellent resource in a communicator's office."
—Wilma Matthews, ABC, IABC Fellow, director of constituent relations, Arizona State University

About the Author:

Tamara L. Gillis, Ed.D., ABC, is associate professor and chairman of the Department of Communications at Elizabethtown College, Pennsylvania. The IABC Research Foundation honored her with the 2004 Lifetime Foundation Friend Award.

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