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Synopsis
ROI Fundamentals
ROI Fundamentals is the first of six books in the Measurement and Evaluation Series from Pfeiffer. The proven ROI Methodology--developed by the ROI Institute--provides a practical system for evaluation planning, data collection, data analysis, and reporting. All six books in the series offer the latest tools, most current research, and practical advice for measuring ROI in a variety of settings.
ROI Fundamentals outlines the basic...
About the Author
Jack J. Phillips is chairman of the ROI Institute, Inc. A world-renowned expert on measurement and evaluation, Phillips provides consulting services to Fortune 500 companies and workshops for major conference providers throughout the world. Phillips is the author or editor of more than thirty books and more than one hundred articles.
Patricia Pulliam Phillips is an internationally recognized author, consultant, and president and CEO of the ROI...
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- PublisherPfeiffer
- Publication date2008
- ISBN 10 0787987166
- ISBN 13 9780787987169
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages300
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ROI Fundamentals : Why and When to Measure Return on Investment
Published by
Center for Creative Leadership, 2008
ISBN 10: 0787987166
ISBN 13: 9780787987169
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