Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World

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9780788161537: Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World
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"A clear, convincing, anecdotal, often fascinating portrayal not just of Coca-Cola's corporate brilliance, but of how it inveighed its way into the center of American, and world, consciousness."-- The Financial Times

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About the Author:

Frederick Lewis Allen was born in Boston in 1890 and graduated from Harvard in 1912. He served on the editorial staffs of the Atlantic Monthly and Century magazines and was editor in chief of Harper's magazine from 1941 until his death in 1954

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