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A dramatic behind-the-scenes account of the battle over America's technological & economic future. Offers a vivid, human-scale narrative of the warring personalities & strategies driving the Digital Revolution. Analyzes the real-world effects of the vast technological changes now whipping across the social & economic landscape. Takes readers on a gripping tour on perhaps the greatest business battle in history: the fight for supremacy in the new media & information markets of tomorrow. Analyzes the strategies & tactics necessary to ensure a company its place in this fast-changing competitive environment.
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It's Barbarians at the Gate meets Future Shock in this dramatic behind-the-scenes account of the battle over America's technological and economic future. The first book to offer a vivid, human-scale narrative of the warring personalities and strategies driving the Digital Revolution.From Library Journal:
Unlike books that hype the national information superhighway (e.g., Nicholas Negroponte's Being Digital, LJ 2/15/95) or criticize it (e.g., Clifford Stoll's Silicon Snake Oil, LJ 3/1/95), this work presents a balanced, comprehensive account of the benefits and problems associated with the digital revolution. Burstein (Turning the Tables, LJ 1/93) and Kline, an editor of Wired magazine, conducted over 100 interviews with industry leaders in computers and communications, technology visionaries, and policy experts, some of which are recorded in appendixes. The authors offer chapters on the Internet, virtual reality, the usability of computer products, the gap between information "haves" and "have nots," the global challenge, and promoting competition among companies in computers and communications. The authors pay much attention to the contest for supremacy in the lucrative information markets of tomorrow. This readable and informative book belongs in all libraries.
Leonard Grundt, Nassau Community Coll. Lib., Garden City, N.Y.
Copyright 1995 Reed Business Information, Inc.
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Book Description Diane Pub Co, 1995. Condition: New. book. Seller Inventory # M0788166212