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In this thought-provoking study, the author turns his attention to the problem of how "quality" -- beauty, goodness, morality -- has arisen in a process of evolution that appears to favor sheer "quantity." He draws his examples from the natural wonders he knows best -- birds, butterflies, & flowers. He shows how each uses beauty to attract mates or pollinators & repel or hide from predators -- all instances where quality serves the goal of increasing the quantity of a species. He offers intriguing evidence that animals may possess an aesthetic sense & consciously choose beautiful objects, just as humans do.
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