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In today's rapidly expanding global marketplace, business people must understand the distinctive customs of the major nations. This guide helps them do exactly that. It's filled with important facts about business customs, behavioral styles, social customs, gift giving, and much more
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In a global economy, it is crucial for business people to be sensitive to cultural differences. And although the best reason for doing so may be ethical, it's great for business as well! This is an invaluable book for "doing well while doing good" in your intercultural relations, covering the protocols of appointments, business entertaining, greetings, forms of address, gestures, dress, and gifts in 60 of the nations you're most likely to be doing business. Some interesting excerpts:
The authors are very aware that no generalizations apply to all residents of a nation, and are careful not to stereotype or judge. Highly recommended to any business traveler--or any student of the diversity of human cultures.
(Note: a great companion volume for this book is Gestures, which is devoted entirely to explaining the varieties of hand gestures in 82 countries!)About the Author:
Terri Morrison is president and Wayne Conaway is Senior Research Analyst of Getting Through Customs, a firm that specializes in teaching executives how to do business globally, providing customized research reports, seminars, language training and translations, and the online database, PASSPORT. George A. Borden is a Fulbright Scholar who has worked extensively on the topic of cross-cultural communication.
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Book Description Diane Pub Co, 1994. Paperback. Condition: New. Never used!. Seller Inventory # P110788192272