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Visionary companies build markets today to be market leaders tomorrow. This book provides the blueprint. Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms contains research, case studies, and literature reviews on market definition to help marketers, managers, researchers, and strategic planners formulate profitable marketing strategies. Timely and practical, this book offers a research-based methodology for defining markets that will help your company determine relevant markets and make it the most competitive business in the industry.
Although market definition is the foundation for formulating business strategies and is critical to corporate performance, marketers and top management often rely on intuition or incomplete analyses when targeting markets. This text discusses the marketing methods used by leading companies and executive and provides you with the knowledge to create strategies that will work for your company. Defining Your Market examines the topics that will help your company become more successful now and into the next century, including:
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Book Description Routledge, 1998. Paperback. Condition: New. Never used!. Seller Inventory # P110789002523
Book Description Routledge, 1998. Paperback. Condition: NEW. 9780789002525 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. For all enquiries, please contact Herb Tandree Philosophy Books directly - customer service is our primary goal. Seller Inventory # HTANDREE0724886
Book Description Routledge. Condition: BRAND NEW. - This title is now printed on demand - please allow added time for shipment! A Brand New Quality Book from a Full-Time Veteran Owned Bookshop in business since 1992!. Seller Inventory # 3439539
Book Description Haworth Pr Inc, 1998. Paperback. Condition: Brand New. 1st edition. 180 pages. 8.50x6.25x0.50 inches. In Stock. Seller Inventory # __0789002523
Book Description Routledge 1998-07-15, 1998. Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 4-5 working days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Seller Inventory # NU-TNFPD-00088390
Book Description Routledge, 1998. Paperback. Condition: New. 1. Seller Inventory # DADAX0789002523
Book Description Condition: New. New. Seller Inventory # STRM-0789002523
Book Description Routledge, 1998. Condition: New. book. Seller Inventory # M0789002523