Marketing Communications for Local Nonprofit Organizations: Targets and Tools

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9780789017024: Marketing Communications for Local Nonprofit Organizations: Targets and Tools

Help your nonprofit organization keep up with the competition!

As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. Marketing Communications for Local Nonprofit Organizations: Targets and Tools presents proven methods for effectively reaching the target markets essential to your organization’s future.

This practical guidebook is divided into two easy-to-use sections: “Targets” details how to develop employees and volunteers, form alliances with for-profit organizations, and develop social entrepreneurship programs; “Tools” explains how to make maximum use of communications and media (advertising, direct marketing, public relations), fundraising, and Internet and e-commerce potential.

Marketing Communications for Local Nonprofit Organizations: Targets and Tools also provides expert guidance on:

  • multimedia marketing, including Web conferencing
  • event planning and promotion
  • branding and positioning promotional products
  • tax, legal, cultural, and financial issues
  • and much more!

    Marketing Communications for Local Nonprofit Organizations: Targets and Tools is an essential handbook for nonprofit organizations as they struggle against reduced government funding and a rapidly changing environment. Educators and students will also find the book invaluable as a how-to marketing guide based on effective methods and proven strategies.

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Henley, Teri Kline
ISBN 10: 0789017024 ISBN 13: 9780789017024
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Teri Kline Henley, Jr. Walter W. Wymer, Donald R. Self
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Book Description Taylor Francis Inc, United States, 2002. Hardback. Book Condition: New. Third ed.. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Help your nonprofit organization keep up with the competition! As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. Marketing Communications for Local Nonprofit Organizations: Targets and Tools presents proven methods for effectively reaching the target markets essential to your organization s future. This practical guidebook is divided into two easy-to-use sections: Targets details how to develop employees and volunteers, form alliances with for-profit organizations, and develop social entrepreneurship programs; Tools explains how to make maximum use of communications and media (advertising, direct marketing, public relations), fundraising, and Internet and e-commerce potential. Marketing Communications for Local Nonprofit Organizations: Targets and Tools also provides expert guidance on: * multimedia marketing, including Web conferencing * event planning and promotion * branding and positioning promotional products * tax, legal, cultural, and financial issues * and much more! Marketing Communications for Local Nonprofit Organizations: Targets and Tools is an essential handbook for nonprofit organizations as they struggle against reduced government funding and a rapidly changing environment. Educators and students will also find the book invaluable as a how-to marketing guide based on effective methods and proven strategies. Bookseller Inventory # BTE9780789017024

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Book Description 2002. Hardcover. Book Condition: New. Hardcover. Help your nonprofit organization keep up with the competition As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop su.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 280 pages. 0.617. Bookseller Inventory # 9780789017024

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