Boot Your Broker!: A Do-It-Yourself Kit for Online Investing

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9780789712318: Boot Your Broker!: A Do-It-Yourself Kit for Online Investing
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Urges people with extra money to invest it in stocks on the Internet through the E*TRADE service. Using a football game as an analogy, also explains the basics of smart investing. The CD-ROM contains a demonstration of E*TRADE, access software, and financial data and tools. No bibliography. Annotation c. by Book News, Inc., Portland, Or.

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Review:

Want to know how to develop a personal financial plan? Looking for a top-performing mutual fund? Wondering which software stocks are expected to enjoy the fastest earnings growth? Answers to these and almost every other imaginable investment question are on the Internet--if you know where to look. Fortunately Boot Your Broker! can help investors find, sift, and use the Web's vast cornucopia of information. It is a solid introduction to online investing, useful for anyone but especially appropriate for those new to the world of finance, online or otherwise. The book explains some fundamentals of financial planning, citing many educational Web sites on concepts such as the time value of money and dollar-cost averaging. Basic information, augmented by more Web referrals, is provided for a wide variety of investments, from stocks and bonds to commodities, currencies, and collectibles. Boot Your Broker! includes details on the mechanics of making an online stock trade through E*Trade, a brokerage that receives special, favorable treatment throughout. E*Trade's president wrote the foreword, and a demonstration CD-ROM for E*Trade is included. The authors do not explain the connection except to say that E*Trade is "the primary reason this book exists." The book does give cursory information about 10 other online brokerages. --Barry Mitzman

From the Publisher:

Now, users can take control of their own investments online. Using expert advice and real-world examples, readers will learn how to find and analyze the best investment data, effectively use free, real-time market information, and receive their first trade free from E*Trade. - Emphasizes online investing with E*Trade

- Saves users hours of time and money by showing them how to trade stocks and options online

- Shares invaluable tips on how to grow personal investments

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Laura Maery Gold; Dan Post
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