Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites (Que Biz-Tech)

4.14 avg rating
( 22 ratings by Goodreads )
 
9780789747211: Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites (Que Biz-Tech)
View all copies of this ISBN edition:
 
 

Front cover

“Too many people are running around nowadays calling themselves ‘social media experts.’ Simon doesn't call himself that. His clients do. And they're right. I'll read anything this man writes.”

–Peter Shankman

 

Back cover

Social Location Marketing

Breakthrough social location marketing techniques for promoting
your service, product, or venue!

Social Location Marketing offers powerful new ways to promote practically any product, service, or venue. Now, pioneering expert Simon Salt shows exactly how to make the most of it! Salt introduces Foursquare, Gowalla, Yelp, and other apps, helping you choose your best options, and build cost-effective marketing programs that work. Through real examples, you’ll learn how to reach your key audiences and segments...craft and execute winning strategies on realistic budgets...measure activity and calculate ROI...avoid costly mistakes...and much more! Whatever your goal, role, or industry, this book will help you find new customers where they are, strengthen loyalty and retention, and supercharge profits!

 

You’ll Learn How To:

·           Understand how social location marketing works and what it can (and can’t) do for your business

·           Learn the surprising realities about who uses social location software

·           Know your customers and their motivations–and build marketing plans around them

·           Develop communities of customer advocates who’ll work on your behalf

·           Use games, competitions, time-limited offers, and other innovative approaches

·           Successfully reach teens, tweens, women, or men

·           Discover proven approaches for fashion, retail, hospitality, and restaurants

·           Effectively handle criticism, and transform negatives into positives

·           Preview brand-new social location tools, including Google Hotpot

·           Understand the privacy issues associated with social location marketing

 

SIMON SALT is a key social media influencer who works with large brands and international PR companies. After participating in three succes1tups, he now leads his own marketing communications firm, whose client list includes Fortune® 500 companies. Salt is now conducting a Social Media roadshow, speaking on social location sharing across the United States. He has spoken at major conferences including BlogWorld, Internet Summit, and will speak at SXSW 2011.

 

 

 

"synopsis" may belong to another edition of this title.

From the Author:

The strategies that I have included in this book relate to Social Location Marketing not just a particular technology. Of course everyone talks about Foursquare or Facebook Places now, but what if something new comes along in 6 months? I cover the currently technology, how to set up your account and how to use them for business, but more importantly I cover the strategies that will work across platforms. I also show you how Social Location Marketing fits into the bigger social media/digital communications strategy in your organization.More information about the book and the cities I will visit on tour is at sociallocationmarketing.com

From the Inside Flap:

"Have you checked-in to the new reality of business? Simon shows you how to engage the social consumer and compete for tomorrow's future, today." Brian Solis Author of Engage, the complete guide for businesses to build and measure success in the social web "Too many people are running around nowadays calling themselves "Social media experts." Simon doesn't call himself that. His clients do. And they're right. I'll read anything this man writes." Peter Shankman Founder, Help a Reporter Out - Author Customer Service: New Rules for a Social Media World 
Location-based services are becoming increasingly crucial to brands, marketers and their agencies. Social consumers are sharing their locations - and how they feel about them - with these applications. This book is a vital head start for marketers who are seeking to incorporate these new capabilities into their plans (and that should be everyone). Adam Keats Senior Vice President  Weber Shandwick This book offers a revolutionary idea: that you can win by timing your marketing to reach people who are actively sharing their location online instead of trying to blast them with irrelevant marketing at every hour of the day. Many now-defunct companies could have been saved by heeding this deceptively simple idea. Rohit Bhargava Author of Personality Not Included and EVP of Strategy & Planning at Ogilvy

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Salt, Simon
Published by Que Publishing
ISBN 10: 0789747219 ISBN 13: 9780789747211
New PAPERBACK Quantity Available: 1
Seller:
Your Online Bookstore
(Houston, TX, U.S.A.)
Rating
[?]

Book Description Que Publishing. PAPERBACK. Condition: New. 0789747219 Ships promptly from Texas. Seller Inventory # Z0789747219ZN

More information about this seller | Contact this seller

Buy New
US$ 25.36
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

2.

Simon Salt
Published by Que Publishing (2011)
ISBN 10: 0789747219 ISBN 13: 9780789747211
New Softcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description Que Publishing, 2011. Condition: New. book. Seller Inventory # M0789747219

More information about this seller | Contact this seller

Buy New
US$ 22.10
Convert currency

Add to Basket

Shipping: US$ 3.27
Within U.S.A.
Destination, rates & speeds

3.

Simon Salt
Published by Que Publishing (2011)
ISBN 10: 0789747219 ISBN 13: 9780789747211
New Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Que Publishing, 2011. Paperback. Condition: New. 1. Seller Inventory # DADAX0789747219

More information about this seller | Contact this seller

Buy New
US$ 23.39
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

4.

Simon Salt
Published by Que (2011)
ISBN 10: 0789747219 ISBN 13: 9780789747211
New Softcover Quantity Available: 3
Seller:
unifachbuch
(Köln, NRW, Germany)
Rating
[?]

Book Description Que, 2011. Softcover. Condition: Neu. Unbenutzte Restauflage Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. - Front cover "Too many people are running around nowadays calling themselves 'social media experts.' Simon doesn't call himself that. His clients do. And they're right. I'll read anything this man writes." -Peter Shankman Back cover Social Location Marketing Breakthrough social location marketing techniques for promoting your service, product, or venue! Social Location Marketing offers powerful new ways to promote practically any product, service, or venue. Now, pioneering expert Simon Salt shows exactly how to make the most of it! Salt introduces Foursquare, Gowalla, Yelp, and other apps, helping you choose your best options, and build cost-effective marketing programs that work. Through real examples, you'll learn how to reach your key audiences and segments.craft and execute winning strategies on realistic budgets.measure activity and calculate ROI.avoid costly mistakes.and much more! Whatever your goal, role, or industry, this book will help you find new customers where they are, strengthen loyalty and retention, and supercharge profits! 229 pp. Englisch. Seller Inventory # INF1000032335

More information about this seller | Contact this seller

Buy New
US$ 1.14
Convert currency

Add to Basket

Shipping: US$ 29.77
From Germany to U.S.A.
Destination, rates & speeds

5.

Salt, Simon
Published by Que Pub (2010)
ISBN 10: 0789747219 ISBN 13: 9780789747211
New Paperback Quantity Available: 1
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Que Pub, 2010. Paperback. Condition: Brand New. 1st edition. 360 pages. 9.00x6.00x0.55 inches. In Stock. Seller Inventory # zk0789747219

More information about this seller | Contact this seller

Buy New
US$ 36.33
Convert currency

Add to Basket

Shipping: US$ 9.86
From United Kingdom to U.S.A.
Destination, rates & speeds

6.

Salt, Simon
Published by Que Publishing
ISBN 10: 0789747219 ISBN 13: 9780789747211
New PAPERBACK Quantity Available: 1
Seller:
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description Que Publishing. PAPERBACK. Condition: New. 0789747219 New Condition. Seller Inventory # NEW7.3113527

More information about this seller | Contact this seller

Buy New
US$ 59.99
Convert currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, rates & speeds

7.

Simon Salt
Published by Que Publishing (2011)
ISBN 10: 0789747219 ISBN 13: 9780789747211
New Paperback Quantity Available: 1
Seller:
Books Express
(Portsmouth, NH, U.S.A.)
Rating
[?]

Book Description Que Publishing, 2011. Paperback. Condition: New. 1. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 0789747219n

More information about this seller | Contact this seller

Buy New
US$ 100.46
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds