Google+ for Business: How Google's Social Network Changes Everything - Softcover

Brogan, Chris

Softcover

ISBN 10: 0789749149 ISBN 13: 9780789749147

Publisher: Que Pub, 2011

Synopsis

The Complete Business Guide to Google+, Today’s Hottest New Social Network!

Every week, millions more people sign up for Google+: Suddenly, it’s today’s hottest new social network. Google+ for Business reveals why Google+ offers business opportunities available nowhere else--and helps you grab those opportunities now, before your competitors do. Top social media professional speaker and business advisor Chris Brogan shows how to get great results fast, without wasting time--and without wasting a dime. Brogan guides you through using Google+ for promotion, customer service, community building, referrals, collaboration, and a whole lot more. You won’t just master innovative new tools like Circles and Hangouts: You’ll use them to generate more customers and more cash!

• Make the right first moves after you’ve signed up for Google+
• Take advantage of links between Google+ and Google search
• Define the best Google+ strategy and tactics for your business
• Create a business page that attracts new paying customers
• Integrate Google+ into your current online/digital strategies
• Learn how your customers are using Google+--and give them what they’re looking for
• Use Circles to organize your contacts and interactions more effectively
• Create Google+ posts that draw attention and spark conversations
• Master warm selling on Google+
• Build a simple, low-cost content strategy around Google+
• Grow your audience and share others’ valuable content
• Discover new ways to derive even more value from Google+

About this title

About the Author

Chris Brogan is the New York Times bestselling co-author of Trust Agents, a professional speaker, and president of Human Business Works.  Brogan consults with Fortune® 100 companies such as PepsiCo, GM, and Microsoft on the future of business communications and social technologies, and is featured monthly columnist for Entrepreneur Magazine. He has been involved with social networks since the BBSes of the 1980s, and began blogging in 1998, when it was still called journaling. He co-founded the international unconference experience, PodCamp, which teaches media making to individuals worldwide, and has keynoted many major corporate, technology, and web culture events.

Edition details

• Publisher: Que Pub
• Publication date: 2011
• Language: English
• ISBN 10: 0789749149
• ISBN 13: 9780789749147
• Binding: Paperback
• Edition number: 1
• Number of pages: 225