The author builds on the broader interpretive/constructionist ethnographic and pragmatist traditions, particularly those developed within symbolic interaction to provide an agenda to refocus, revitalize, and synthesize the social or human sciences. Robert Prus offers a set of primary assumptions that centrally respect the unique (and uniquely enabling) features of the human condition, as well as considers a reformulation of the cultural problematic. By viewing human group life as a subcultural mosaic that is more or less continuously "in the making," a systematic research agenda for attending to the entire realm of human involvement is developed; one that opens every single arena of human endeavor to ethnographic inquiry.
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Robert Prus is Professor in the Department of Sociology at the University of Waterloo. He is the author of Symbolic Interaction and Ethnographic Research: Intersubjectivity and the Study of Human Lived Experience, also published by SUNY Press, as well as Pursuing Customers: An Ethnography of Marketing Activities and Making Sales: Influence as Interpersonal Accomplishment. He is the co-author of Road Hustler: The Career Contingencies of Professional Card and Dice Hustlers; Hookers, Rounders, and Desk Clerks: The Social Organization of the Hotel Community; Road Hustler: Grifters, Magic, and the Thief Subculture; and Doing Everyday Life: Ethnography as Human Lived Experience.Review:
"Prus has written a textbook on qualitative research--a textbook in the best sense of being the summation of a discipline presented in a manner that can be put to use by students." -- Marvin Scott, Hunter College, City University of New York"This book is rich in texture and shines as exemplary in its practical application for both students and professionals who are engaged in ethnographic research. In fact, everyone doing field research must have this text as a handy reference. It is the best I have seen in both describing the nature of ethnographic research and taking the reader through the pragmatic process of field work, analysis, and writing up results." -- Helen Rose Ebaugh, University of Houston "In addition to laying out an 'encyclopedia' of social processes, this book rethinks, in a fresh and stimulating manner, an old and tired concept--that of subculture. I would think that almost anyone who does qualitative research--whether in sociology, anthropology, education, nursing, or social policy and welfare would want a copy of this book on their shelves." -- Arnold Arluke, Northwestern University "The topic of this book is, perhaps, the one most central to current debates and discussion on ethnography and intersubjective approaches to social science." -- Stanford M. Lyman, Florida Atlantic University
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