The World is in trouble...and it's up to the Care Bears to save it! Starring everyone's favorite animated characters and featuring the voices of Mickey Rooney and Georgia Engel, as well as songs performed by Carole King. The Care Bears Movie will dazzle and delight viewers of all ages. Way up high where the clouds and rainbows live, the Care Bears watch over the Earth and make sure everyone is kind and friendly to one another. So when they see an evil spirit trick a lonely boy into helping make people mean, the huggable heroes jump into action! They come to the rescue with the animals from the Forest of Feelings...but it's going to take an awful lot of love to defeat the spirit's powerful spell.
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The Care Bears were a line of multicolored teddy bears that racked up more than $200 million in retail sales in 1984. The Care Bears Movie was essentially a 75-minute commercial to introduce the new Care Bear Cousins, disguised as a smarmy story about sharing feelings. The film earned $23 million theatrically and ushered in a spate of cheap animated films created to sell merchandise to children. The plot interweaves the stories of Kim and Jason, two lonely orphans who have given up caring, and of Nicholas, a friendless magician's assistant who's seduced by an evil spirit. The Care Bears resolve everyone's problems. Years later, the Care Bears' popularity has waned and the film stands as a reminder of one of the less admirable uses of animation. The stars, hearts, rainbows, and saccharine songs can't disguise the barefaced commercialism behind the threadbare story. --Charles Solomon
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