Net Strategy: Charting the Digital Course for Your Company's Growth

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9780793138661: Net Strategy: Charting the Digital Course for Your Company's Growth
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Net Strategy shows the direction of the online economy as it moves from one stage to the next, revealing who will profit, who will lose and why, all from the perspectives of investors, entrepreneurs, venture capitalists and corporate managers. While Spiegel reviews what the most successful companies have done so far, he also predicts what changes are imminent as one stage of the Internet economy evolves to the next, including: the future of Internet retailing; the coming IPO boom for exchanges; the emergence of European, Asian-Pacific & Latin-American e-commerce; the venture capital market; and B2G, or Business-to-Government e-marketplaces.

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From the Publisher:

“Required reading! This is the book for every CEO, CIO, and business strategist who needs to really understand e-markets today and how they will evolve in the future. Net Strategy cuts through the clutter and hype to provide a crystal clear picture of what the Internet means for business. Spiegel uses his skills as a business journalist and a keen eye for interrelationships to create a practical and usable roadmap to the future of e-business.”

E. Russell (“Rusty”) Braziel Founder and Chairman Altra Energy Technologies, Inc.

“How do you develop a net strategy that won't be out of date before you finish developing it?

Whether you’re a solo practitioner, mom-and-pop shop, or growing corporation, Net Strategy will put you on course for success in the new economy. Its overviews of existing business models, analysis of what works and what doesn’t, and suggested strategies will save you months of independent research and put the wisdom of one of the most knowledgeable e-business pundits at your fingertips. A must have both for businesses looking into the web for the first time and those already there.”

Janet Attard Founder, Businessknowhow.com and the Business Know-How forum on America Online

“The constant change in today’s Internet-enabled world can often be difficult and confusing for even the savviest businessperson. Net Strategy is a concise, no-nonsense guide that walks readers through the evolution of Internet commerce and establishes a set of best practices to participate in the Digital Age. ”

Kirsten Cloninger Industry Analyst, Internet Commerce Cahners In-Stat Group

From the Inside Flap:

The basic Internet concept is not complicated at all. The Net allows consumers and businesses to gain a wider choice of goods and services at lower prices. That’s the heart of the Internet’s success, and it’s the reason e-commerce will continue to grow at a dizzying rate. What company wants to wait even the shortest second before taking savings on previously fixed expenses? The reason you need a Net strategy for your company is to take the savings available to you, to keep your market, and to extend your market by offering new savings to your customers and clients.

Want a winning Net strategy? Go to the Internet and look for ways to help consumers or businesses save money, widen their choices, and lift quality. If you look hard enough, you’ll find opportunities whether you’re selling nails or pizza. Comb the Internet for ideas on how to improve your products and services while fulfilling them more efficiently. Look for the savings. If you can deliver the savings to your market, you’ll have all the Net strategy you’ll need.

Net Strategy looks at the failures and successes of the recent e-commerce past, and identifies the emerging markets, industries, and technologies to help chart the course of your company’s future.

Whether you’re a large, clicks-and-mortar corporation, a member of an online exchange, or just starting a small Internet-only company, Net Strategy offers a wide range of issues affecting every single business today, including:

- Which industries work best on the Net, and why - Branding and loyalty—Who’s shopping for your product? - E-mail marketing—Permission marketing is here to stay - B2B, exchanges, and auctions—There’s a world of savings out there - Funding—The next big wave - Business-to-government—Why government could be your next best customer

While Spiegel reviews what the most successful companies have done so far, he also predicts what changes are imminent as we move from one stage of the Internet economy to the next. The only requisite for success is the constant quest for change and reinvention.

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Robert Spiegel
Published by Dearborn Trade Pub (2000)
ISBN 10: 0793138663 ISBN 13: 9780793138661
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