The Financial Professional's Guide to Persuading 1 or 1,000

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9780793146710: The Financial Professional's Guide to Persuading 1 or 1,000

Persuasive presentations are a matter of both substance and style. Gary DeMoss and Mitch Anthony, well-known speakers and communication professionals in the financial services industry, reveal proven strategies for making "can't miss" presentations about products and services. Readers will learn to: *Identify the three crucial aspects of all great presentations and deliver them persuasively. *Help clients uncover areas of dissatisfaction and increase their motivation to make necessary changes. *Get and keep people's attention and ultimately bring them to a point of action.

A successful presentation "persuades" behavior and helps to close the sale. Using the skills outlined by DeMoss and Anthony, financial advisors can stand confidently in front of a large audience or speak comfortably to an audience of one, knowing that their presentation will hit its mark.

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About the Author:

Gary DeMoss -- Gary DeMoss is director of Van Kampen Consulting, which provides communication and relationship skills training to financial advisors. He is a former award-winning corporate sales and marketing executive and continues to speak to industry groups on sales and marketing topics. He has a bachelor's degree in business from Miami University, Oxford, Ohio. Mitch Anthony -- Mitch Anthony is principal of a training and communication consulting firm specializing in the financial services and insurance industries. Over the past 20 years, he has given an estimated 2,500 paid presentations to corporations worldwide. He also writes and hosts The Daily Dose, a syndicated radio feature heard on 160 stations nationwide and has appeared on, or consulted with, a variety of national television programs.

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DeMoss, Gary, Anthony, Mitch
Published by Dearborn Trade (2001)
ISBN 10: 0793146712 ISBN 13: 9780793146710
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Gary DeMoss, Mitch Anthony
Published by Dearborn Trade (2001)
ISBN 10: 0793146712 ISBN 13: 9780793146710
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