P2P: How Peer-to-Peer Technology Is Revolutionizing the Way We Do Business

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9780793148783: P2P: How Peer-to-Peer Technology Is Revolutionizing the Way We Do Business
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It's been little more than a year since the name Napster began rolling off people's tongues and peer to peer, or P2P, became standard new economy jargon. But P2P is far more than Napster. It's a new way of thinking and computing that lets companies leverage their existing network infrastructure to boost value, cut costs, and maximize resources in an entirely new way.

To understand and implement revolutionary peer-to-peer technologies, managers, executives, entrepreneurs, and investors need to understand the business implications and application of the technology outlined by Hassan M. Fattah in P2P. Part technology analysis, part case study, and part management guide, P2P examines the key issues businesses face in implementing P2P and presents the opportunities and challenges that accompany this new technology.

Among the topics covered in P2P: *The essentials of P2P technology *How P2P can ease transactions and redefine customer relationships *Immediate and long-term applications of P2P *How P2P applications can increase efficiency and speed up business

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From the Publisher:

“P2P combines an entertaining account of the hype around peer-to-peer computing with a good sense of the real value of the technology. —Bob Knighten, Peer-to-Peer Evangelist, Intel Corporation

“To see the future, read this book. To save your business, read it now.” —Daniel H. Pink, Author, Free Agent Nation

“We all need to better understand the many ramifications of peer-to-peer technology. This book is a great introduction. —John Seely Brown, Chief Innovation Officer of 12 Entrepreneuring, Former Director of Xerox, Palo Alto Research Center, and Coauthor, The Social Life of Information

“P2P introduces you to the emerging revolution, with illuminating stories from pioneers in industries like professional services and finance, where its impact is already being felt —Larry Downes, Coauthor, Unleashing the Killer App: Digital Strategies for Market Dominance

About the Author:

Hassan Fattah -- Journalist Hassan M. Fattah has written widely about technology and business in such publications as The Economist, Red Herring, and Adweek IQ. A former associate editor with Consumer Reports magazine, where he reviewed high technology products, Fattah has appeared on CNN, CNBC, MSNBC, and Fox to discuss consumer issues.

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