Advertising in the News: Paid-for Content and the South African Print Media - Softcover

Hadland, Adrian; Cowling, Lesley; Tabi Tabe, Felix

Softcover

ISBN 10: 0796921830 ISBN 13: 9780796921833

Publisher: HSRC Press, 2008

Synopsis

Exposing how the editorial content of magazines is shaped by those with buying power, this informative monograph challenges the tendency of the general public to believe that everything that appears in print is the truth. Highlighting issues of editorial integrity, profitability, media ethics, trust, and the consolidation of democracy in South Africa, this study looks at the strategies employed to develop paid-for content and explains the consequences this has on both journalism and the readers at large.

About this title

About the Author:

Adrian Hadland is a chief research specialist in the democracy and governance research program at the Human Sciences Research Council. Lesley Cowling is an academic coordinator of the journalism and media studies research program at the University of the Witwatersrand and author of Changing the Fourth Estate. Felix Tabi Tabe is a research assistant at the University of the Witwatersrand.

Review:

"This is a timely piece of research that raises an important question regarding the commercial interests of mainstream media in South Africa."  —Herman Wasserman, professor, department of journalism, University of Stellenbosch

About this edition

• Publisher: HSRC Press
• Publication date: 2008
• ISBN 10: 0796921830
• ISBN 13: 9780796921833
• Binding: Paperback
• Number of pages: 76