Advertising in the News: Paid-for Content and the South African Print Media

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9780796921833: Advertising in the News: Paid-for Content and the South African Print Media

Exposing how the editorial content of magazines is shaped by those with buying power, this informative monograph challenges the tendency of the general public to believe that everything that appears in print is the truth. Highlighting issues of editorial integrity, profitability, media ethics, trust, and the consolidation of democracy in South Africa, this study looks at the strategies employed to develop paid-for content and explains the consequences this has on both journalism and the readers at large.

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About the Author:

Adrian Hadland is a chief research specialist in the democracy and governance research program at the Human Sciences Research Council. Lesley Cowling is an academic coordinator of the journalism and media studies research program at the University of the Witwatersrand and author of Changing the Fourth Estate. Felix Tabi Tabe is a research assistant at the University of the Witwatersrand.

Review:

"This is a timely piece of research that raises an important question regarding the commercial interests of mainstream media in South Africa."  —Herman Wasserman, professor, department of journalism, University of Stellenbosch

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Adrian Hadland, Lesley Cowling, Bate Felix Tabi Tabe
Published by HSRC Press, South Africa (2008)
ISBN 10: 0796921830 ISBN 13: 9780796921833
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Book Description HSRC Press, South Africa, 2008. Paperback. Book Condition: New. Language: English . Brand New Book. The rise of commercialism poses many challenges to the integrity of the South African media in the post-1994 era. To maintain profitability, many publications have developed a range of strategies to attract advertising, in particular, developing the content that advertisers most desire - content that creates what Herman and Chomsky called a buying mood for their products. These include niched supplements, special sections and advertorial pages (surveys) as well as a new trend in paid-for content in the South African print media, identified in this study: the development of a third arm . This monograph, which derives from original recent research conducted by the Human Sciences Research Council and the University of the Witwatersrand s Media Observatory, looks at the range of strategies employed in the print sector to develop paid-for content, and notes the problems and practices that may arise from such strategies and the potential consequences for editorial content, journalistic practice and for readers.The authors survey the literature and the regulatory environment, examine several case studies, interview a number of influential media managers and analyse the results of focus-group research, held to determine the effectiveness with which paid-for content is signalled in the South African print media. The publication provides important insights into issues of editorial integrity, profitability, media ethics, trust and the consolidation of democracy. This controversial work will spark particular interest among staff and management of newspapers and magazines, advertising managers, media academics and students. Anyone who reads newspapers or magazines should also be sensitised to the trends sketched in this work. Bookseller Inventory # AAN9780796921833

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Adrian Hadland, Lesley Cowling, Bate Felix Tabi Tabe
Published by HSRC Press, South Africa (2008)
ISBN 10: 0796921830 ISBN 13: 9780796921833
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Book Description HSRC Press, South Africa, 2008. Paperback. Book Condition: New. Language: English . Brand New Book. The rise of commercialism poses many challenges to the integrity of the South African media in the post-1994 era. To maintain profitability, many publications have developed a range of strategies to attract advertising, in particular, developing the content that advertisers most desire - content that creates what Herman and Chomsky called a buying mood for their products. These include niched supplements, special sections and advertorial pages (surveys) as well as a new trend in paid-for content in the South African print media, identified in this study: the development of a third arm . This monograph, which derives from original recent research conducted by the Human Sciences Research Council and the University of the Witwatersrand s Media Observatory, looks at the range of strategies employed in the print sector to develop paid-for content, and notes the problems and practices that may arise from such strategies and the potential consequences for editorial content, journalistic practice and for readers. The authors survey the literature and the regulatory environment, examine several case studies, interview a number of influential media managers and analyse the results of focus-group research, held to determine the effectiveness with which paid-for content is signalled in the South African print media. The publication provides important insights into issues of editorial integrity, profitability, media ethics, trust and the consolidation of democracy. This controversial work will spark particular interest among staff and management of newspapers and magazines, advertising managers, media academics and students. Anyone who reads newspapers or magazines should also be sensitised to the trends sketched in this work. Bookseller Inventory # AAN9780796921833

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Adrian Hadland, Lesley Cowling, Bate Felix Tabi Tabe
Published by HSRC Press, South Africa (2008)
ISBN 10: 0796921830 ISBN 13: 9780796921833
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Book Description HSRC Press, South Africa, 2008. Paperback. Book Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. The rise of commercialism poses many challenges to the integrity of the South African media in the post-1994 era. To maintain profitability, many publications have developed a range of strategies to attract advertising, in particular, developing the content that advertisers most desire - content that creates what Herman and Chomsky called a buying mood for their products. These include niched supplements, special sections and advertorial pages (surveys) as well as a new trend in paid-for content in the South African print media, identified in this study: the development of a third arm . This monograph, which derives from original recent research conducted by the Human Sciences Research Council and the University of the Witwatersrand s Media Observatory, looks at the range of strategies employed in the print sector to develop paid-for content, and notes the problems and practices that may arise from such strategies and the potential consequences for editorial content, journalistic practice and for readers. The authors survey the literature and the regulatory environment, examine several case studies, interview a number of influential media managers and analyse the results of focus-group research, held to determine the effectiveness with which paid-for content is signalled in the South African print media. The publication provides important insights into issues of editorial integrity, profitability, media ethics, trust and the consolidation of democracy. This controversial work will spark particular interest among staff and management of newspapers and magazines, advertising managers, media academics and students. Anyone who reads newspapers or magazines should also be sensitised to the trends sketched in this work. Bookseller Inventory # BTE9780796921833

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Book Description 2008. Paperback. Book Condition: New. Paperback. Exposing how the editorial content of magazines is shaped by those with buying power, this informative monograph challenges the tendency of the general public to believe that .Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 70 pages. 0.181. Bookseller Inventory # 9780796921833

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