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The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory. The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new chapter on cyber communications explores the influential new medium, using discussions of mediamorphosis, hypertext, multimedia, interface design, Intenet addiction and Internet dependency. An extensively rewritten chapter on media chains and conglomerates addresses key developments in the field. The book also includes unique coverage of media uses and institutions, meant as an alternative way to think about mass communication.
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Book Description Longman Pub Group, 1997. Textbook Binding. Condition: New. Never used!. Seller Inventory # P110801317037
Book Description Longman Pub Group, 1997. Textbook Binding. Condition: New. 4th. Seller Inventory # DADAX0801317037
Book Description Longman Pub Group, 1997. Condition: New. book. Seller Inventory # M0801317037
Book Description Longman Pub Group. TEXTBOOK BINDING. Condition: New. 0801317037 New Condition. Seller Inventory # NEW7.3061691
Book Description Condition: New. NEW. Seller Inventory # AP 321