Communication Theories: Origins, Methods, and Uses in the Mass Media

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9780801317033: Communication Theories: Origins, Methods, and Uses in the Mass Media
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The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory. The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new chapter on cyber communications explores the influential new medium, using discussions of mediamorphosis, hypertext, multimedia, interface design, Intenet addiction and Internet dependency. An extensively rewritten chapter on media chains and conglomerates addresses key developments in the field. The book also includes unique coverage of media uses and institutions, meant as an alternative way to think about mass communication.

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Other Popular Editions of the Same Title

9780801333354: Communication Theories: Origins, Methods and Uses in the Mass Media (5th Edition)

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ISBN 10:  0801333350 ISBN 13:  9780801333354
Publisher: Addison Wesley Longman, Inc., 2000
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9780801304637: Communication Theories: Origins, Methods, and Uses in the Mass Media

Longma..., 1991
Softcover

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