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Bennett, W. Lance, News: The Politics of Illusion, 4th Edition *\ This highly-esteemed book follows the evolution of the news, both as a social and economic product, and as a key to understanding the American political process. Offers the best overview of research on media and politics available, in-depth "Case Studies" in every chapter, and unique views from the press. A sweeping revision and several broad new themes that has been woven throughout the book to reflect important changes in recent years: 1. the decline of mass media and the fragmentation of the mass news audience; 2. the rise of strategic communication and new technologies of audience targeting; 3. the rise of news negativity; and 4. the news reform movement. For those interested in Media and Politics, Political Communication.
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Book Description Pearson Education, 2000. Paperback. Condition: New. 4. Seller Inventory # DADAX0801319218
Book Description Condition: New. New. Seller Inventory # M-0801319218
Book Description Pearson Education, 2000. Condition: New. book. Seller Inventory # M0801319218