Laws of Media: The New Science

4.12 avg rating
( 66 ratings by GoodReads )
 
9780802077158: Laws of Media: The New Science

Marshall McLuhan has been described as Canada's most exciting and original thinker, a member of the small company of intellectual geniuses this country has produced. Works such as The Gutenberg Galaxy, The Mechanical Bride , From Cliche to Archetype , and Understanding Media have established his reputation throughout the world and have profoundly influenced our understanding of contemporary communication. In his later years McLuhan was working on a 'unified field' theory of human culture, an effort in which he collaborated with and was assisted by his son, Eric McLuhan. This book is the result of that collaboration.
The McLuhans are retrieving another way of understanding our world, a way known to some ancient Greeks (but not Aristotle), to medieval thinkers, to Francis Bacon and Giambattista Vico, and to T.S. Eliot and James Joyce in this century. It is based on the use of words and the conseuqent power of the 'logos' to shape all the elements of culture - media - with which we surround ourselves.
The authors explain how the invention of the alphabet led to the dominance of visual-space conceptualizations over those of acoustic space and its creative words (and word-plays). They consider the differences between the left- and right-hand sides of our brains, and use Gestalt theories of figure and ground to explore the underlying principles that define media.
'Media,' the word so closely connected with Marshall McLuhan's thought, is here explored in its broadest meaning, encompassing all that has been created by humans: artefacts, information, ideas - every example of human innovation, from computer program to a tea cup, from musical arrangement to the formula for a cold remedy, from an X-ray machine to the sentence you're reading right now. All these are media to whcih can be applied the laws the McLuhans have developed.
The laws are based on a set of four questions - a tetrad - that can be applied to any artefact or idea:
What does it enhance or intensify?
What does it render obsolete or displace?
What does it retrieve that was previoulsy obsolesced?
What does it produce or become when pressed to an extreme?
Inherent in every human innovation is an answer to each of the questions of this tetrad; anything that does not contain answers to these four questions is not the product of human creation.
The laws identified by the McLuhans consitute a new scientific basis for media studies, testable, and able to allow for prediction. It takes in all human activities and speech; it breaks down barriers and reconsiders them as mere intervals. In the McLuhan tradition, this New Science offers a while new understanding of human creation, and a vision that could reshape our future.

"synopsis" may belong to another edition of this title.

About the Author:

Eric McLuhan is an author, editor, and teacher. He has worked closely with Marshall McLuhan, with whom he studied Finnegans Wake. He now lectures and writes on media and society, and edits the journal McLuhan Studies.



Marshall McLuhan (1911 - 1980) was a literature scholar and the founder of the Centre for Culture and Technology at the University of Toronto.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Marshall McLuhan; Eric McLuhan
ISBN 10: 0802077153 ISBN 13: 9780802077158
New Quantity Available: 1
Seller
BWB
(Valley Stream, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Depending on your location, this item may ship from the US or UK. Bookseller Inventory # 97808020771580000000

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 30.19
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Marshall McLuhan; Eric McLuhan
Published by University of Toronto Press (1992)
ISBN 10: 0802077153 ISBN 13: 9780802077158
New Quantity Available: 1
Seller
PBShop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description University of Toronto Press, 1992. PAP. Book Condition: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # IB-9780802077158

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 28.64
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

3.

Marshall McLuhan; Eric McLuhan
Published by University of Toronto Press, Canada (1992)
ISBN 10: 0802077153 ISBN 13: 9780802077158
New Paperback Quantity Available: 1
Seller
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description University of Toronto Press, Canada, 1992. Paperback. Book Condition: New. 2nd Revised ed.. 224 x 170 mm. Language: English . Brand New Book. Marshall McLuhan has been described as Canada s most exciting and original thinker, a member of the small company of intellectual geniuses this country has produced. Works such as The Gutenberg Galaxy, The Mechanical Bride , From Cliche to Archetype , and Understanding Media have established his reputation throughout the world and have profoundly influenced our understanding of contemporary communication. In his later years McLuhan was working on a unified field theory of human culture, an effort in which he collaborated with and was assisted by his son, Eric McLuhan. This book is the result of that collaboration. The McLuhans are retrieving another way of understanding our world, a way known to some ancient Greeks (but not Aristotle), to medieval thinkers, to Francis Bacon and Giambattista Vico, and to T.S. Eliot and James Joyce in this century. It is based on the use of words and the conseuqent power of the logos to shape all the elements of culture - media - with which we surround ourselves. The authors explain how the invention of the alphabet led to the dominance of visual-space conceptualizations over those of acoustic space and its creative words (and word-plays). They consider the differences between the left- and right-hand sides of our brains, and use Gestalt theories of figure and ground to explore the underlying principles that define media. Media, the word so closely connected with Marshall McLuhan s thought, is here explored in its broadest meaning, encompassing all that has been created by humans: artefacts, information, ideas - every example of human innovation, from computer program to a tea cup, from musical arrangement to the formula for a cold remedy, from an X-ray machine to the sentence you re reading right now. All these are media to whcih can be applied the laws the McLuhans have developed. The laws are based on a set of four questions - a tetrad - that can be applied to any artefact or idea: What does it enhance or intensify? What does it render obsolete or displace? What does it retrieve that was previoulsy obsolesced? What does it produce or become when pressed to an extreme? Inherent in every human innovation is an answer to each of the questions of this tetrad; anything that does not contain answers to these four questions is not the product of human creation. The laws identified by the McLuhans consitute a new scientific basis for media studies, testable, and able to allow for prediction. It takes in all human activities and speech; it breaks down barriers and reconsiders them as mere intervals. In the McLuhan tradition, this New Science offers a while new understanding of human creation, and a vision that could reshape our future. Bookseller Inventory # AAC9780802077158

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 33.19
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Marshall McLuhan; Eric McLuhan
Published by University of Toronto Press, Canada (1992)
ISBN 10: 0802077153 ISBN 13: 9780802077158
New Paperback Quantity Available: 1
Seller
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description University of Toronto Press, Canada, 1992. Paperback. Book Condition: New. 2nd Revised ed.. 224 x 170 mm. Language: English . Brand New Book. Marshall McLuhan has been described as Canada s most exciting and original thinker, a member of the small company of intellectual geniuses this country has produced. Works such as The Gutenberg Galaxy, The Mechanical Bride , From Cliche to Archetype , and Understanding Media have established his reputation throughout the world and have profoundly influenced our understanding of contemporary communication. In his later years McLuhan was working on a unified field theory of human culture, an effort in which he collaborated with and was assisted by his son, Eric McLuhan. This book is the result of that collaboration. The McLuhans are retrieving another way of understanding our world, a way known to some ancient Greeks (but not Aristotle), to medieval thinkers, to Francis Bacon and Giambattista Vico, and to T.S. Eliot and James Joyce in this century. It is based on the use of words and the conseuqent power of the logos to shape all the elements of culture - media - with which we surround ourselves. The authors explain how the invention of the alphabet led to the dominance of visual-space conceptualizations over those of acoustic space and its creative words (and word-plays). They consider the differences between the left- and right-hand sides of our brains, and use Gestalt theories of figure and ground to explore the underlying principles that define media. Media, the word so closely connected with Marshall McLuhan s thought, is here explored in its broadest meaning, encompassing all that has been created by humans: artefacts, information, ideas - every example of human innovation, from computer program to a tea cup, from musical arrangement to the formula for a cold remedy, from an X-ray machine to the sentence you re reading right now. All these are media to whcih can be applied the laws the McLuhans have developed. The laws are based on a set of four questions - a tetrad - that can be applied to any artefact or idea: What does it enhance or intensify? What does it render obsolete or displace? What does it retrieve that was previoulsy obsolesced? What does it produce or become when pressed to an extreme? Inherent in every human innovation is an answer to each of the questions of this tetrad; anything that does not contain answers to these four questions is not the product of human creation. The laws identified by the McLuhans consitute a new scientific basis for media studies, testable, and able to allow for prediction. It takes in all human activities and speech; it breaks down barriers and reconsiders them as mere intervals. In the McLuhan tradition, this New Science offers a while new understanding of human creation, and a vision that could reshape our future. Bookseller Inventory # AAC9780802077158

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 34.20
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Marshall McLuhan; Eric McLuhan
Published by University of Toronto Press, Scholarly Publishing Division
ISBN 10: 0802077153 ISBN 13: 9780802077158
New PAPERBACK Quantity Available: 1
Seller
Movie Mars
(Indian Trail, NC, U.S.A.)
Rating
[?]

Book Description University of Toronto Press, Scholarly Publishing Division. PAPERBACK. Book Condition: New. 0802077153 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Bookseller Inventory # 4913705

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 33.08
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

6.

Marshall McLuhan; Eric McLuhan
Published by University of Toronto Press, S (1992)
ISBN 10: 0802077153 ISBN 13: 9780802077158
New Paperback Quantity Available: 1
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description University of Toronto Press, S, 1992. Paperback. Book Condition: New. Bookseller Inventory # 0802077153

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 36.13
Convert Currency

Add to Basket

Shipping: US$ 2.99
Within U.S.A.
Destination, Rates & Speeds

7.

Marshall McLuhan; Eric McLuhan
Published by University of Toronto Press (1992)
ISBN 10: 0802077153 ISBN 13: 9780802077158
New Quantity Available: 1
Seller
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description University of Toronto Press, 1992. PAP. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # IB-9780802077158

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 29.62
Convert Currency

Add to Basket

Shipping: US$ 11.23
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

Marshall McLuhan; Eric McLuhan
Published by University of Toronto Press, Scholarly Publishing Division (1992)
ISBN 10: 0802077153 ISBN 13: 9780802077158
New Paperback Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description University of Toronto Press, Scholarly Publishing Division, 1992. Paperback. Book Condition: New. book. Bookseller Inventory # 0802077153

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 41.34
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

9.

Marshall McLuhan; Eric McLuhan
ISBN 10: 0802077153 ISBN 13: 9780802077158
New Paperback Quantity Available: 1
Seller
Grand Eagle Retail
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: New. 2nd. 153mm x 19mm x 227mm. Paperback. Marshall McLuhan has been described as Canada's most exciting and original thinker, a member of the small company of intellectual geniuses this country has produced. Works such as The Gute.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 252 pages. 0.408. Bookseller Inventory # 9780802077158

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 42.85
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

10.

Marshall McLuhan; Eric McLuhan
Published by University of Toronto Press
ISBN 10: 0802077153 ISBN 13: 9780802077158
New Paperback Quantity Available: 1
Seller
THE SAINT BOOKSTORE
(Southport, United Kingdom)
Rating
[?]

Book Description University of Toronto Press. Paperback. Book Condition: new. BRAND NEW, Laws of Media: The New Science (2nd Revised edition), Marshall McLuhan, Eric McLuhan, Marshall McLuhan has been described as Canada's most exciting and original thinker, a member of the small company of intellectual geniuses this country has produced. Works such as The Gutenberg Galaxy, The Mechanical Bride , From Cliche to Archetype , and Understanding Media have established his reputation throughout the world and have profoundly influenced our understanding of contemporary communication. In his later years McLuhan was working on a 'unified field' theory of human culture, an effort in which he collaborated with and was assisted by his son, Eric McLuhan. This book is the result of that collaboration. The McLuhans are retrieving another way of understanding our world, a way known to some ancient Greeks (but not Aristotle), to medieval thinkers, to Francis Bacon and Giambattista Vico, and to T.S. Eliot and James Joyce in this century. It is based on the use of words and the conseuqent power of the 'logos' to shape all the elements of culture - media - with which we surround ourselves. The authors explain how the invention of the alphabet led to the dominance of visual-space conceptualizations over those of acoustic space and its creative words (and word-plays). They consider the differences between the left- and right-hand sides of our brains, and use Gestalt theories of figure and ground to explore the underlying principles that define media. 'Media,' the word so closely connected with Marshall McLuhan's thought, is here explored in its broadest meaning, encompassing all that has been created by humans: artefacts, information, ideas - every example of human innovation, from computer program to a tea cup, from musical arrangement to the formula for a cold remedy, from an X-ray machine to the sentence you're reading right now. All these are media to whcih can be applied the laws the McLuhans have developed. The laws are based on a set of four questions - a tetrad - that can be applied to any artefact or idea: What does it enhance or intensify? What does it render obsolete or displace? What does it retrieve that was previoulsy obsolesced? What does it produce or become when pressed to an extreme? Inherent in every human innovation is an answer to each of the questions of this tetrad; anything that does not contain answers to these four questions is not the product of human creation. The laws identified by the McLuhans consitute a new scientific basis for media studies, testable, and able to allow for prediction. It takes in all human activities and speech; it breaks down barriers and reconsiders them as mere intervals. In the McLuhan tradition, this New Science offers a while new understanding of human creation, and a vision that could reshape our future. Bookseller Inventory # B9780802077158

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 37.17
Convert Currency

Add to Basket

Shipping: US$ 7.41
From United Kingdom to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book