Female Desires: How They Are Sought, Bought and Packaged

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9780802150332: Female Desires: How They Are Sought, Bought and Packaged
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Looks at how advertising takes advantage of female psychology and discusses the fitness boom, fashion, current beauty standards, family photographs, and the relationship between men and women

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In Female Desires, Rosalind Coward follows the lure of pleasure across a multitude of different cultural paths--from food to family snapshots, from popular songs to men's bodies--to discover how women's wants are manufactured, manipulated, stimulated, sought, bought, packaged and consumed in a book destined to stand beside such classics as Fat is a Feminist Issue.

What do women want? This brilliantly provocative look at female pleasure--the things women enjoy or are meant to enjoy but don't--adds a startling new dimension to the feminist view of the way society represents--and misrepresents--female pleasure. Women's most intimate wants are spread before us by sales promoters on television, on magazine covers, in shop windows; is this, in fact, the mirror of female desire catered to by the pleasure industry to offer the woman consumer a new body, a new house, a new outfit, a new relationship?

"A book which is fun, wise and very thought-provoking.... A disturbing, subversive text--a feminist Mythologies (Coward's debt to Roland Barthes is obvious) with the same combination of political, polemical and theoretical intent as that great book. Coward's own theoretical instruments are semiology, psychoanalysis and class analysis--but she wields them with the lightness of touch aimed at the popular audience."--Barbara Taylor, New Statesman

"Vigorous, intelligent, funny essays on women and pleasure--an accessible instruction manual of how to differentiate between knowing what one likes and liking what one knows."--Angela Carter

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Other Popular Editions of the Same Title

9780394545912: Female desires: How they are sought, bought, and packaged

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ISBN 10:  0394545915 ISBN 13:  9780394545912
Publisher: Grove Press, 1985
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9780394623672: Female Desires: How They Are Sought, Bought, and Packaged

Random..., 1985
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Coward, Rosalind
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