Lies Your Broker Tells You: What to Watch for and Still Achieve Financial Security

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9780802710758: Lies Your Broker Tells You: What to Watch for and Still Achieve Financial Security
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Documented with true stories from private investors and professional brokers alike, this guide directs investors toward personal financial management, showing how to overcome bad advice and how to invest in less risky and less expensive alternatives

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From Publishers Weekly:

Shaler, a former stockbroker, here indicts his past profession. Brokers in general, claims the author, are supersalespeople with little knowledge of investing, who buy and sell on a customer's behalf purely for the sake of commissions, making minimal gains along the way, and at times completely wiping out a client's margin account. The author also cites instances of "misappropriation, unauthorized trading, forgery and theft"--such misconduct only rarely resulting in arbitration or lawsuits. As alternatives to brokers' services, Saler analyzes top-performing, commission-free mutual funds and offers brief interviews with financial advisers (his own field) who provide individually tailored investment programs. The author argues a convincing case but, as with any matter involving the pocketbook, readers will make their own determinations.
Copyright 1989 Reed Business Information, Inc.

From Library Journal:

In this less than subtle indictment of the full-service securities brokerage industry, Saler suggests that an inherent conflict of interest exists between the commissioned sales person and the retail customer. Based on four years of observations as a commissioned stockbroker himself, Saler lists the many ways in which the customer may be victimized by a broker who places his own greed for commission dollars ahead of his customer's best interest. Exposure to unethical selling practices may be avoided, he states, by investing in no-load mutual funds, by using market letters to obtain investment advice, or by employing a private money manager. Saler offers his advice on the best of each of these. Some good general information for beginning investors.
- Joseph Barth, U.S. Military Acad. Lib., West Point, N.Y.
Copyright 1989 Reed Business Information, Inc.

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