Media Analysis Techniques (Commtext Series)

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9780803906143: Media Analysis Techniques (Commtext Series)
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Berger reviews four approaches to media analysis: semiological, psychoanalytical, Marxist and sociological. He describes them in enough detail for students to conduct analyses of their own, and shows their applications to analyses of a feature film, American football, advertisements and all-news radio.

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About the Author:

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003. He has published more than 100 articles, numerous book reviews, and more than 60 books. Among his latest books are the third edition of Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches (2013), The Academic Writer’s Toolkit: A User’s Manual (2008), What Objects Mean: An Introduction to Material Culture (2009), Bali Tourism (2013), Tourism in Japan: An Ethno-Semiotic Analysis (2010), The Culture Theorist’s Book of Quotations (2010), and The Objects of Our Affection: Semiotics and Consumer Culture (2010). He has also written a number of academic mysteries such as Durkheim is Dead: Sherlock Holmes is Introduced to Sociological Theory (2003) and Mistake in Identity: A Cultural Studies Murder Mystery (2005). His books have been translated into eight languages and thirteen of his books have been translated into Chinese.

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9781412987769: Media Analysis Techniques

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ISBN 10:  1412987768 ISBN 13:  9781412987769
Publisher: SAGE Publications, Inc, 2011
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9781506366210: Media Analysis Techniques

SAGE P..., 2018
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9780803943612: Media Analysis Techniques (Commtext Series)

SAGE P..., 1991
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9781412906838: Media Analysis Techniques

Sage P..., 2004
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9780761914549: Media Analysis Techniques

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