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Berger reviews four approaches to media analysis: semiological, psychoanalytical, Marxist and sociological. He describes them in enough detail for students to conduct analyses of their own, and shows their applications to analyses of a feature film, American football, advertisements and all-news radio.
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Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003. He has published more than 100 articles, numerous book reviews, and more than 60 books. Among his latest books are the third edition of Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches (2013), The Academic Writer’s Toolkit: A User’s Manual (2008), What Objects Mean: An Introduction to Material Culture (2009), Bali Tourism (2013), Tourism in Japan: An Ethno-Semiotic Analysis (2010), The Culture Theorist’s Book of Quotations (2010), and The Objects of Our Affection: Semiotics and Consumer Culture (2010). He has also written a number of academic mysteries such as Durkheim is Dead: Sherlock Holmes is Introduced to Sociological Theory (2003) and Mistake in Identity: A Cultural Studies Murder Mystery (2005). His books have been translated into eight languages and thirteen of his books have been translated into Chinese.
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Book Description SAGE Publications, Incorporated. Paperback. Condition: Very Good. A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. At ThriftBooks, our motto is: Read More, Spend Less. Seller Inventory # G0803906145I4N00
Book Description SAGE Publications, Incorporated. Paperback. Condition: Good. A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less. Seller Inventory # G0803906145I3N00
Book Description SAGE Publications, Inc, 1982. Condition: Good. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP113909870
Book Description SAGE Publications, Inc, 1982. Condition: Good. Ships from Reno, NV. Former Library book. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP114155790
Book Description SAGE Publications, Inc, 1982. Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Seller Inventory # 0803906145-2-4
Book Description SAGE Publications, Inc, 1982. Paperback. Condition: Good. VINTAGE MAY OR MAY NOT HAVE A DUST JACKET Usual signs of a well read book but good overall condition. May not look good on your bookcase after reading and probably not suitable as a present unless hard to find elsewhere MOST IMAGES ARE STOCK PHOTOS. IF YOU NEED A PARTICULAR EDITION PLEASE SEND US A MESSAGE BEFORE PURCHASING SO THAT WE CAN CHECK THAT THE ONE ON OFFER IS THE ONE YOU REQUIRE. SECURE DAILY POSTING FROM UK. 30 DAY GUARANTEE. Seller Inventory # mon0002359137
Book Description SAGE Publications, Inc. Condition: Good. . Seller Inventory # N19I-00935
Book Description SAGE Publications, Inc, 1982. Paperback. Condition: Good. Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, may not include cdrom or access codes. Customer service is our top priority!. Seller Inventory # S_224270985
Book Description Sage Publications, Inc, 1982. Paperback. Condition: Used: Good. Seller Inventory # SONG0803906145
Book Description -. Paperback. Condition: Very Good. Media Analysis Techniques (Commtext Series) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780803906143