Are news reports prepared by journalists or are they prepared by public relations specialists? What do we know about the nature and effect of information packaged as part of a PR campaign and transmitted to us as news? What can research tell us? Public Relations is a comprehensive study of this neglected field of communications research. Pavlik examines the many theories of how information works and sheds light upon the link between information, attitude and behaviour.
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Book Description SAGE Publications, Inc, 1987. Hardcover. Book Condition: Used: Very Good. SAGE CommText Series, Volume 16 ONLY. SAGE Publications (1987). Picture may not match book; 8vo; vintage-look, brown boards with yellow border around title box/text box on front/rear; light shelfwear/edge-wear with few small light scuffs to board edges and faint sunning to spine; very slight cocking to spine with board very slightly bowing at bottom edge; very light browning to pages; else Very Good+/Like-New condition. NO previous owner markings. Pages crisp. Binding tight. Appears unread/unused with typical age/shelfwear. Pictures available upon request. Orders will be mailed either on the day ordered or the next business day. Expedited shipping available. Bookseller Inventory # 99b2151327