Public Relations: What Research Tells Us (Commtext Series)

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9780803929500: Public Relations: What Research Tells Us (Commtext Series)

Are news reports prepared by journalists or are they prepared by public relations specialists? What do we know about the nature and effect of information packaged as part of a PR campaign and transmitted to us as news? What can research tell us? Public Relations is a comprehensive study of this neglected field of communications research. Pavlik examines the many theories of how information works and sheds light upon the link between information, attitude and behaviour.

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Pavlik, John V.
Published by SAGE Publications, Inc (1987)
ISBN 10: 0803929501 ISBN 13: 9780803929500
Used Hardcover Quantity Available: 1
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Fullerstone Books
(Grand Rapids, MI, U.S.A.)
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Book Description SAGE Publications, Inc, 1987. Hardcover. Book Condition: Used: Very Good. SAGE CommText Series, Volume 16 ONLY. SAGE Publications (1987). Picture may not match book; 8vo; vintage-look, brown boards with yellow border around title box/text box on front/rear; light shelfwear/edge-wear with few small light scuffs to board edges and faint sunning to spine; very slight cocking to spine with board very slightly bowing at bottom edge; very light browning to pages; else Very Good+/Like-New condition. NO previous owner markings. Pages crisp. Binding tight. Appears unread/unused with typical age/shelfwear. Pictures available upon request. Orders will be mailed either on the day ordered or the next business day. Expedited shipping available. Bookseller Inventory # 99b2151327

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