Using multiple methods, the authors of this classic text, now in its Second Edition, present a broad historical and systematic model showing the interaction of the various social, legal, economic, political and organizational factors which ultimately lead to the evening network fare in the United States. The book discusses fundamental changes in televison including: production and distribution; the loss of viewers to cable and video; the reduction of television regulations; and the contraction of segments of viewing audiences. A look at television drama as both an economic commodity and a cultural construct, reveals the creative struggle and financial negotiations among a variety of different sectors.
"synopsis" may belong to another edition of this title.
Book Description SAGE Publications, Inc, 1991. Book Condition: Good. 2nd. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP83141883
Book Description SAGE Publications, Inc. Paperback. Book Condition: VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s). Bookseller Inventory # 2749073480
Book Description SAGE Publications, Inc, 1991. Book Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. , 300grams, ISBN:0803931700. Bookseller Inventory # 6642860
Book Description Sage Publications, Inc, 1991. Paperback. Book Condition: VERY GOOD. Very Good Paperback, text is clean, light crease near top corner of front wrap. Bookseller Inventory # 84293
Book Description Sage Publications, Inc, 1991. Paperback. Book Condition: Used: Good. Bookseller Inventory # SONG0803931700