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This volume explores the history and use of polls in the USA and makes suggestions for ways the media should handle polling in the future. Contributors include experts in the field who are all actively involved in the collection and analysis of polls for national media.
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Paul J. Lavrakas, PhD, is a Research Psychologist and Research Methodologist consultant. He served as Chief Research Methodologist for Nielsen Media Research from 2000-2007. Before joining Nielsen, he was a Full Professor at Northwestern University (1978-1996) and Ohio State University (1996-2000), as well as the founding faculty director of the survey centers at both universities. He is the author of Telephone Survey Methods: Sampling, Selection, and Supervision (2nd Edition, SAGE, 1993) and four other books covering election polling and the news media, as well as numerous other methodological and substantive publications and conference papers.
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Book Description Sage Publications, 1991. Paperback. Condition: Very Good +. First Printing. This is a VG+ condition paperback. Size: 8vo - over 7¾" - 9¾" tall. Seller Inventory # 27273
Book Description SAGE Publications, Inc, 1990. Paperback. Condition: Very Good. This book is in very good condition; no remainder marks. It does have some cover shelfwear and scratch to front cover. Inside pages are clean. ; SAGE Focus Editions; 8.35 X 5.20 X 0.79 inches; 248 pages. Seller Inventory # 05GW17-237-005e
Book Description Sage Publications, Inc, 1990. Paperback. Condition: Used: Good. Seller Inventory # SONG0803940742