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Synopsis
This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer′s Disease and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe.
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- PublisherSAGE Publications, Inc
- Publication date1992
- ISBN 10 0803943318
- ISBN 13 9780803943315
- BindingHardcover
- Edition number1
- Number of pages181
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Designing Health Communication Campaigns: What Works?
Seller: BookHolders, Towson, MD, U.S.A.
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Condition: USED_GOOD. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: First ] Publisher: Sage Publications Pub Date: 7/9/1992 Binding: Hardcover Pages: 181 First edition. Seller Inventory # 6260178
Quantity: 1 available