Designing Health Communication Campaigns: What Works?

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9780803943322: Designing Health Communication Campaigns: What Works?

This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer′s Disease and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe.

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Thomas E. Backer; Everett M. Rogers; Pradeep Sopory
Published by SAGE Publications, Inc (1992)
ISBN 10: 0803943326 ISBN 13: 9780803943322
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Thomas E. Backer, Everett M. Rogers, Pradeep Sopory
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Book Description SAGE Publications Inc, United States, 1992. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****. This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer s Disease and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe. Bookseller Inventory # AAV9780803943322

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Thomas E. Backer, Everett M. Rogers, Pradeep Sopory
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Book Description SAGE Publications Inc, United States, 1992. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****.This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer s Disease and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe. Bookseller Inventory # AAV9780803943322

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Backer, Thomas E.; Rogers, Everett M.; Sopory, Pradeep
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