Mail Surveys: Improving the Quality (Applied Social Research Methods)

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9780803946637: Mail Surveys: Improving the Quality (Applied Social Research Methods)

Students and researchers who want to improve the quality of their mail-survey data collection will find this book invaluable. The author considers such issues as: reducing sampling bias; questioning response errors; and obtaining good response rates from mail surveys. The book also offers useful insights and tips on: problems to avoid in mail surveys; what type of rating scales to use; open-ended versus closed-ended questions; screening questions and skip instructions; question and response order effects; sampling strategies; and ways to reduce nonresponse errors - for example, by prenotification or incentives.

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Thomas W. Mangione
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Book Description SAGE Publications Inc, United States, 1995. Paperback. Book Condition: New. New. Language: English . Brand New Book. Students and researchers who want to improve the quality of their mail-survey data collection will find this book invaluable. The author considers such issues as: reducing sampling bias; questioning response errors; and obtaining good response rates from a mail surveys. The book also offers useful insights and tips on: problems to avoid in mail surveys; what type of rating scales to use; open-ended versus closed-ended questions; screening questions and skip instructions; question and response order effects; sampling strategies; and ways to reduce nonresponse errors - for example, by prenotification or incentives. Bookseller Inventory # AAS9780803946637

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Thomas W. Mangione
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ISBN 10: 0803946635 ISBN 13: 9780803946637
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Book Description SAGE Publications Inc, United States, 1995. Paperback. Book Condition: New. New. Language: English . Brand New Book. Students and researchers who want to improve the quality of their mail-survey data collection will find this book invaluable. The author considers such issues as: reducing sampling bias; questioning response errors; and obtaining good response rates from a mail surveys. The book also offers useful insights and tips on: problems to avoid in mail surveys; what type of rating scales to use; open-ended versus closed-ended questions; screening questions and skip instructions; question and response order effects; sampling strategies; and ways to reduce nonresponse errors - for example, by prenotification or incentives. Bookseller Inventory # AAS9780803946637

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