The Marketing of the President: Political Marketing as Campaign Strategy

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9780803951389: The Marketing of the President: Political Marketing as Campaign Strategy

Using the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television advertising. This is the first comprehensive account of the influence of marketing in a presidential election campaign.

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Newman, Bruce I
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Book Description SAGE Publications Inc, United States, 1994. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****. Using the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television advertising. This is the first comprehensive account of the influence of marketing in a presidential election campaign. Bookseller Inventory # AAV9780803951389

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Book Description SAGE Publications Inc, United States, 1994. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****.Using the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television advertising. This is the first comprehensive account of the influence of marketing in a presidential election campaign. Bookseller Inventory # AAV9780803951389

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Book Description SAGE Publications, Inc, 1994. PAP. Book Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # IQ-9780803951389

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Book Description Sage Publications, 2016. Paperback. Book Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Bookseller Inventory # ria9780803951389_lsuk

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