Shaping Political Attitudes: The Impact of Interpersonal Communication and Mass Media

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9780803957084: Shaping Political Attitudes: The Impact of Interpersonal Communication and Mass Media
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Recent research in the area of public opinion has focused most of its attention on the effect of the mass media, television in particular, as an influencing agent. The author argues that media effects are only half of the equation; the mass media cannot be seen as the exclusive source of political information. In a model of `total information flow′, the media must share the political information environment with interpersonal communication. This volume bridges the gap between media and interpersonal communication and their combined effect on political attitudes and cognition.

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9780803957091: Shaping Political Attitudes: The Impact of Interpersonal Communication and Mass Media

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ISBN 10:  0803957092 ISBN 13:  9780803957091
Publisher: SAGE Publications, Inc, 1994
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Silvo Lenart
Published by SAGE Publications, Inc (1994)
ISBN 10: 0803957084 ISBN 13: 9780803957084
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Book Description SAGE Publications, Inc, 1994. Hardcover. Condition: New. Seller Inventory # DADAX0803957084

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