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"Wilbur Schramm has written a book that puts all students of communications and development in his debt ... What Harold Lasswell did for the theory of communication and Paul Lazarsfeld for his research technique, what Lord Keynes did for the theory of development and Colin Clark for its research technique, this is what Schramm has opened the gates for all of us to try to do for communication in delopment." Daniel Lerner, The American Journal of Sociology. "Deals clearly and vividly with some of the most complex problems confronting mankind today ... The reason and evidence assembled in this book, amplified in notes, appendices, and excellent biography, provide a sound basis for planning the mobilization of human resources through mass communication." George Grebner, The Annals. "The book should be read and used by all enlightened planners who are serving developing nations. It is a useful reference book an informal treatise, and a perceptive report." Donald P. Ely, Comparative Education Review.
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