The Fall of the Packard Motor Car Company

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9780804731652: The Fall of the Packard Motor Car Company
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Told for the first time this is the complete story of the puzzling decline and fall—in the midst of a huge automotive boom—of one of America’s most prestigious automobile manufacturers

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From the Back Cover:

“Ward is one of our nation’s top transportation historians. He chronicles Packard’s curious rapid fall in a beautiful book with more plot twists and turns and odd characters than a Sam Spade murder mystery. Because Ward is curious about the interplay between institution and personalities, the book comes alive. . . . Resplendent with generous helpings of Packard photos.” —Chattanooga Free Press
“Packard elegance is a fading mystery, and this handsome volume serves as a respectful but realistic obituary.” —Journal of American History

About the Author:

James A. Ward is Guerry Professor of History at the University of Tennessee.

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Other Popular Editions of the Same Title

9780804724579: The Fall of the Packard Motor Car Company

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ISBN 10:  0804724571 ISBN 13:  9780804724579
Publisher: Stanford University Press, 1995
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