Inside Santa's Workshop: How Toy Inventors Develop,Sell, and Cash in on Their Ideas

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9780805010756: Inside Santa's Workshop: How Toy Inventors Develop,Sell, and Cash in on Their Ideas
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Explains how toys are invented, designed, tested, manufactured, marketed, and sold, recounts the origins of some classic toys and games, and offers advice for the amateur toy designer

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From Library Journal:

Unlike Sydney Ladensohn Stern and Ted Schoenhaus's Toyland: The High-Stakes Game of the Toy Industry ( LJ 3/1/90), which focuses on American toy companies and the issues they face, this book by two key insiders explores the role of the independent inventor in the toy and game industry. An interesting short history of toy invention reveals the nature of the partnership between inventors and toy companies. Potential inventors will find information for succeeding in the industry, including how to sell ideas, utilize agents, and time new product introduction. Also useful are a glossary of toy terminology and calendars of trade shows and fairs. Recommended for general collections.
- Jane M. Kathman, Coll. of St. Benedict, St. Joseph, Minn.
Copyright 1990 Reed Business Information, Inc.

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