Synopsis
"[A] captivating raconteur of all the greatest hits of behavioral, evolutionary and neuropsychology . . . Fascinating."―Los Angeles Times Book Review
How did we make the leap from ancient hunter-gatherers to modern consumers, and why do people get so emotional about financial decisions? The national bestseller The Mind of the Market uncovers the evolutionary roots of our economic behavior.
Drawing on the new field of neuroeconomics, psychologist Michael Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks and why negotiations disintegrate into tit-for-tat disputes. He brings together findings from psychology and biology to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation feels (biochemically) like sex, and how even capuchin monkeys get indignant if they don't get a fair reward for their work.
Entertaining and eye-opening, The Mind of the Market explains the real science of economics.
"synopsis" may belong to another edition of this title.
About the Author
Michael Shermer is the author of The Believing Brain, Why People Believe Weird Things, The Science of Good and Evil, The Mind Of The Market, Why Darwin Matters, Science Friction, How We Believe and other books on the evolution of human beliefs and behavior. He is the founding publisher of Skeptic magazine, the editor of Skeptic.com, a monthly columnist for Scientific American, and an adjunct professor at Claremont Graduate University. He lives in Southern California.
"About this title" may belong to another edition of this title.
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The Mind of the Market : How Biology and Psychology Shape Our Economic Lives
Published by
Holt & Company, Henry, 2009
ISBN 10: 0805089160
ISBN 13: 9780805089165
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First Edition
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The Mind of the Market : How Biology and Psychology Shape Our Economic Lives
Published by
Holt & Company, Henry, 2009
ISBN 10: 0805089160
ISBN 13: 9780805089165
Used
Softcover
First Edition
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. 1st Edition. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 6389029-6