This specific ISBN edition is currently not available.View all copies of this ISBN edition:
This volume represents one of the first major scholarly effort to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and consumer psychology since it helps define future work on the relationship between television, politics, and the mind of the voter.
This volume, Television and Political Advertising: Psychological Processes, is the first of two, and covers such topics as Models and Theories for Viewing Political Television; Psychological Processing of Issues, Images, and Form; Differential Processing of Positive and Negative Advertising; and The Psychological Contexts of Processing.
"synopsis" may belong to another edition of this title.
Book Description Condition: New. Depending on your location, this item may ship from the US or UK. Seller Inventory # 97808058065570000000
Book Description Lawrence Erlbaum. Condition: BRAND NEW. BRAND NEW Hardcover-376pp - This title is now printed on demand - please allow an added 2-3 weeks for shipment! A Brand New Quality Book from a Full-Time Bookshop in business since 1992!. Seller Inventory # 2007471
Book Description Routledge, 2018. Hardback. Condition: NEW. 9780805806557 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 10 working days. For all enquiries, please contact Herb Tandree Philosophy Books directly - customer service is our primary goal. Seller Inventory # HTANDREE0214063
Book Description Routledge, 1991. HRD. Condition: New. New Book.Shipped from US within 10 to 14 business days.THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # IP-9780805806557
Book Description Routledge, 1991. Hardcover. Condition: New. book. Seller Inventory # M0805806555
Book Description Routledge, 2016. Paperback. Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Seller Inventory # ria9780805806557_lsuk
Book Description Routledge, 1991. Hardcover. Condition: New. Seller Inventory # INGM9780805806557
Book Description Routledge, 1991. HRD. Condition: New. New Book. Delivered from our US warehouse in 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND.Established seller since 2000. Seller Inventory # IP-9780805806557
Book Description Lawrence Erlbaum Assoc Inc, 1991. Hardcover. Condition: Brand New. 1st edition. 376 pages. 9.50x6.50x1.25 inches. In Stock. Seller Inventory # __0805806555
Book Description Routledge, 2018. Hardcover. Condition: New. Never used! This item is printed on demand. Seller Inventory # 0805806555