Hollywood Planet: Global Media and the Competitive Advantage of Narrative Transparency (Routledge Communication Series) - Softcover
Synopsis
An examination of US media's success around the world, advancing a theory behind the popularity of American culture and the strategy for obtaining this advantage. For scholars and students in mass media & society, and international/intercultural studies.
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Olson, Scott Robert
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Hollywood Planet: Global Media and the Competitive Advantage of Narrative Transparency (Routledge Communication Series)
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Routledge, 1999
ISBN 10: 0805832300
ISBN 13: 9780805832303
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