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...a collection of novel scholarship that introduces what could become an important focus for future research in this area....there is no question that this book will appeal to social psychologists, communication scholars, and marketing researchers.
—Galen V. Bodenhausen
Department of Psychology, Northwestern University
The book most definitely has the potential to make a significant contribution to the scientific literature.
—Patrick Vargas
Department of Advertising, University of Illinois at Urbana-Champaign
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