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Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area.
It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication. Several new, innovative topics are introduced, such as SportNEST and consumption communities, and many classic topics are brought up to date, including sponsorship, ambush marketing, identification, endorsements, basking in reflected glory, and licensing. Many of the topics that seem to center around sports show up as well, such as sneakers, ethics, risky behavior, and even investments.
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Book Description Psychology Press, 2004. Paperback. Condition: New. book. Seller Inventory # M0805857907
Book Description Psychology Press, 2004. Paperback. Condition: New. 1. Seller Inventory # DADAX0805857907
Book Description Psychology Press, 2004. Paperback. Condition: New. Never used!. Seller Inventory # P110805857907
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Book Description Lawrence Erlbaum. Condition: BRAND NEW. BRAND NEW Softcover-408pp- A Brand New Quality Book from a Full-Time Bookshop in business since 1992!. Seller Inventory # 2010501
Book Description Psychology Press, 2004. Paperback. Condition: NEW. 9780805857900 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. For all enquiries, please contact Herb Tandree Philosophy Books directly - customer service is our primary goal. Seller Inventory # HTANDREE0202357
Book Description Lawrence Erlbaum Assoc Inc, 2005. Paperback. Condition: Brand New. 1st edition. 440 pages. 8.75x6.00x1.00 inches. In Stock. Seller Inventory # __0805857907
Book Description Psychology Press. PAPERBACK. Condition: New. 0805857907 New Condition. Seller Inventory # NEW7.1315043