Marketing Your Services : For People Who Hate to Sell

3.92 avg rating
( 13 ratings by Goodreads )
 
9780809231577: Marketing Your Services : For People Who Hate to Sell

No matter what the size of the business, Marketing Your Services: For People Who Hate to Sell offers more than 1,000 practical tips that will make an effective marketer out of anyone who wants to serve customers better.
From networking with prospective clients to offering free seminars, from publishing a newsletter to issuing a press release, Rick Crandall can pump up any marketing plan to attain real results. Each chapter offers specific examples, dozens of ideas, and an "Action Agenda" of things you can do right now to get started.

"synopsis" may belong to another edition of this title.

From the Back Cover:

Updated with new tips that guarantee profitable results!

"Required reading for anyone who is in the business of providing services."
--Jay Conrad Levinson, author of Guerrilla Marketing

Whether you are a new business or an established service provider, it's likely you hate the idea of selling and are convinced that the "p" in promotion stands for pushy. As a result, your client base is static or you are not attracting the best clients. Inject new life into your business and improve your bottom line without losing a shred of self-respect. In Marketing Your Services, you'll find comprehensive explanations of all the key ways to attract business without ever resorting to humiliating "hard-sell" tactics.

This popular guide has been completely updated to include the latest ideas on Internet promotion and low-cost or no-cost tactics. The "Action Agendas" give you ideas you can use immediately The hundreds of real-life examples, dignified strategies, and hands-on exercises offered in this go-to guide will inspire even the most reluctant self-promoter to tap the marketing genius within. You'll learn how to:

  • Jumpstart a campaign with one-minute marketing plans
  • Plan and execute effective advertising that fits your budget
  • Generate instant word-of-mouth with free publicity
  • Cultivate relationships with your customers rather than "cold-call" for new clients

Marketing Your Services also includes material from:

  • Ken Blanchard, author of The One-Minute Manager
  • Peter Drucker, author of The Practice of Management
  • Tom Peters, author of In Search of Excellence

Follow Rick Crandall's down-to-earth advice and create marketing plans that suit your personal style and honestly address client needs. With an effective, reliable marketing routine in place, you can free up time to devote to your number one love--providing the service itself!

About the Author:

Rick Crandall, Ph.D., is a popular marketing speaker, consultant, and author. He has written or edited several books on marketing, including 1,001 Ways to Market Your Services, and has taught thousands of seminars on honing marketing, customer service, and sales skills.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Crandall, Rick
Published by McGraw-Hill/Contemporary Books
ISBN 10: 0809231573 ISBN 13: 9780809231577
New Softcover Quantity Available: 1
Seller:
Ohmsoft LLC
(Lake Forest, IL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Contemporary Books. Book Condition: New. Worldwide shipping. FREE fast shipping inside USA (express 2-day delivery also available). Tracking service included. Ships from United States of America. Bookseller Inventory # 0809231573

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 26.34
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Rick Crandall
Published by Contemporary Books (1996)
ISBN 10: 0809231573 ISBN 13: 9780809231577
New Paperback First Edition Quantity Available: 1
Seller:
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Contemporary Books, 1996. Paperback. Book Condition: New. book. Bookseller Inventory # M0809231573

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 27.52
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Rick Crandall
Published by McGraw-Hill/Contemporary Books (1996)
ISBN 10: 0809231573 ISBN 13: 9780809231577
New Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Contemporary Books, 1996. Paperback. Book Condition: New. Bookseller Inventory # DADAX0809231573

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 24.46
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds

4.

Crandall, Rick
Published by Contemporary Books (1996)
ISBN 10: 0809231573 ISBN 13: 9780809231577
New Paperback Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Contemporary Books, 1996. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110809231573

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 41.06
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds