Marketing Your Services : For People Who Hate to Sell - Softcover

Crandall, Rick

Softcover

ISBN 10: 0809231573 ISBN 13: 9780809231577

Publisher: Contemporary Books, 1996

Synopsis

No matter what the size of the business, Marketing Your Services: For People Who Hate to Sell offers more than 1,000 practical tips that will make an effective marketer out of anyone who wants to serve customers better.
From networking with prospective clients to offering free seminars, from publishing a newsletter to issuing a press release, Rick Crandall can pump up any marketing plan to attain real results. Each chapter offers specific examples, dozens of ideas, and an "Action Agenda" of things you can do right now to get started.

About this title

From the Back Cover:

Updated with new tips that guarantee profitable results!

"Required reading for anyone who is in the business of providing services."
--Jay Conrad Levinson, author of Guerrilla Marketing

Whether you are a new business or an established service provider, it's likely you hate the idea of selling and are convinced that the "p" in promotion stands for pushy. As a result, your client base is static or you are not attracting the best clients. Inject new life into your business and improve your bottom line without losing a shred of self-respect. In Marketing Your Services, you'll find comprehensive explanations of all the key ways to attract business without ever resorting to humiliating "hard-sell" tactics.

This popular guide has been completely updated to include the latest ideas on Internet promotion and low-cost or no-cost tactics. The "Action Agendas" give you ideas you can use immediately The hundreds of real-life examples, dignified strategies, and hands-on exercises offered in this go-to guide will inspire even the most reluctant self-promoter to tap the marketing genius within. You'll learn how to:

• Jumpstart a campaign with one-minute marketing plans
• Plan and execute effective advertising that fits your budget
• Generate instant word-of-mouth with free publicity
• Cultivate relationships with your customers rather than "cold-call" for new clients

Marketing Your Services also includes material from:

• Ken Blanchard, author of The One-Minute Manager
  
• Peter Drucker, author of The Practice of Management
  
• Tom Peters, author of In Search of Excellence

Follow Rick Crandall's down-to-earth advice and create marketing plans that suit your personal style and honestly address client needs. With an effective, reliable marketing routine in place, you can free up time to devote to your number one love--providing the service itself!

About the Author:

Rick Crandall, Ph.D., is a popular marketing speaker, consultant, and author. He has written or edited several books on marketing, including 1,001 Ways to Market Your Services, and has taught thousands of seminars on honing marketing, customer service, and sales skills.

About this edition

• Publisher: Contemporary Books
• Publication date: 1996
• ISBN 10: 0809231573
• ISBN 13: 9780809231577
• Binding: Paperback
• Edition number: 1
• Number of pages: 308